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Wednesday Writing Prompt #26: A Tagline for Autocorrect

2021-01-05T15:49:38+00:00August 24th, 2016|Writing Prompts, Blog|

Is there anyone who doesn't love to hate on autocorrect? Well, now's your chance. And, people: When you complete today's writing prompt, please, please, please SHARE your words with us. In the comments here or on Facebook ... Wherever you prefer to share, I want to see them. Because I believe there is great humor [...]

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Wednesday Writing Prompt #25: What Happiness Feels Like

2021-01-05T15:49:38+00:00August 17th, 2016|Writing Prompts, Blog|

The other night I was listening to my husband and my son playing together. The sound of them laughing together is one of the things that brings me the most joy in life. And it made me think: How would I explain this feeling to someone else? How could I write a description of this [...]

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Wednesday Writing Prompt #24: The Last Time You Were Surprised

2021-01-05T15:49:38+00:00August 10th, 2016|Blog, Writing Prompts|

Surprise. It's an emotion that can bring absolute joy ... or the opposite. But one thing is for sure: Surprises are memorable. And the older we get, the rarer they become. I watch my son — all of 2 years old — and the littlest things surprise and delight him. The backyard sprinklers gushing water [...]

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Stop Selling So Hard After a Purchase

2017-07-20T17:22:44+00:00August 5th, 2016|Blog|

One year ago this month, I bought a new car. It’s a mom car. Previously, I’d been driving a two-door Honda Civic that was 13 years old. I loved my Civic. It was reliable and got good gas mileage. But it was far from ideal for the mother of a 14-month-old. I hate, hate, hate [...]

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Wednesday Writing Prompt #23: Your Favorite Sound

2021-01-05T15:49:38+00:00August 3rd, 2016|Writing Prompts, Blog|

When I taught magazine writing at ASU, the coursework was fairly straightforward — three well-reported feature stories of different lengths. But during our lecture time, I saw an opportunity to work on skills that may or may not be necessary in the stories they were working on. So, during that time, I invited (er, required) [...]

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Wednesday Writing Prompt #22: Your Favorite Writer

2021-01-05T15:50:05+00:00July 27th, 2016|Writing Prompts, Blog|

When I taught writing to young journalism students at ASU, there were a few pieces of advice I consistently offered. Gems like don't post your drunken (underage drunken no less!) adventures on social media, and don't be a jerk to your classmates because your paths will cross again. I also always recommended reading. Read, read, [...]

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Wednesday Writing Prompt #21: An Angle Only You Can Provide

2021-01-05T15:50:06+00:00July 20th, 2016|Writing Prompts, Blog|

As I prepare to speak to a group of entrepreneurs this weekend about the wonders of content marketing, I've been pondering ways to make this whole content marketing process easier. I pride myself on creating smart, solid content quickly and efficiently. Some days, what we need is the ability to churn and burn on the [...]

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Wednesday Writing Prompt #20: Three Frequently Asked Questions

2021-01-05T15:50:06+00:00July 13th, 2016|Blog, Writing Prompts|

This week’s writing prompt is for all you marketers out there. It’s simple yet useful. And here it is: What are the three questions you hear the most from your customers and prospects? As a marketer, you might not hear these questions directly. But through surveys and focus groups, you've probably gleaned the information. (And [...]

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Communications 101: Give Accurate Instructions

2017-09-26T02:27:46+00:00July 7th, 2016|Blog|

The other day, I received an automated email from my pharmacy (a big corporate entity whose name I’m not giving here even though I kind of want to). It seems there’s an “insurance issue” with my son’s EpiPen refills for this year. (For the moment, let’s put aside the fact that “issue” is deliberately vague. [...]

Wednesday Writing Prompt #19: Who Helps You Be at Your Best?

2021-01-05T15:50:06+00:00July 6th, 2016|Writing Prompts, Blog|

Last week, we talked about what helps you be at your best. This week, we’re thinking about who. For many of us, as we get older (and especially if we get married and/or have children), we find we have less time for people — especially people who don't make life better or easier. I’ve had [...]

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