Words matter. Whether we’re writing a marketing piece, a social media post or an email, the words we choose are critical to our audience’s understanding of our meaning. And like it or not, we’ve all been guilty of choosing the wrong word. Maybe we were moving too quickly. Maybe we simply didn’t know — or had forgotten — a nuanced definition. Throughout 2017, we’re going to focus on providing short educational videos on word choice.

When you watch the videos, you’ll find they offer a chance for you to revisit definitions, try a few quick sample sentences and walk away — hopefully — with a bit more clarity around the words in question.

The best part? It will take just a few minutes — literally, a few — of your time each week to become a stronger, clearer communicator.