No one likes unnecessary rework. But you’re also not a mind reader. Having a solid creative brief is the key to ensuring your work hits the mark the first time around.
How do you craft an effective creative brief? You start by asking questions — lots of questions. We’ve outlined them here in this nifty downloadable. Have your client fill this out (or do it with them on Zoom) and you’ll be well on your way to crafting a creative brief everyone can agree on in no time.