Blog

Are You in the Right Content Mindset for 2020?

2019-04-20T05:03:20+00:00 November 20th, 2019|Blog|

  We’ve got some bad news. If you thought Jan. 1 was the date you needed to have your 2020 content plan finished, you were mistaken. It wasn’t Dec. 1 or even Nov. 1 for that matter. Your 2020 content plan should have been done months ago, and production on your January content should be [...]

Why You Should Hire a Ghostwriter (Even if You Love to Write)

2019-10-30T03:28:54+00:00 October 20th, 2019|Blog|

At first, the thought of hiring a ghostwriter was inconceivable to me. I love to write, and I’m good at it, so why would I ever hire someone to do it for me? Sure, I had brought in writers to help me with projects, but hiring someone to actually write on my behalf? No, thank [...]

7 Calls to Action to Nurture Prospects (Hint: Not Everything Is About Buying)

2019-04-12T15:36:59+00:00 September 15th, 2019|Blog|

  Annnnd done! Another piece of content can be checked off your to-do list. It’s time for happy hour! But wait, you almost forgot to write a call to action. Short and uncomplicated, it’s tempting to leave writing calls to action until last. But, really, that’s where we should be starting. Because every piece of [...]

How to Save Money on Content Creation

2019-08-28T04:17:38+00:00 August 15th, 2019|Blog|

  Content, content, content! It’s the Marcia Brady of marketing, getting all the attention these days. You’ve been told content will help you engage new customers, breed loyalty among current ones and drive sales. It is the end-all-be-all of your marketing strategy. Answers to all your marketing problems lie in content. And not just any [...]

It’s Time to Start Planning for 2020

2019-07-31T05:35:08+00:00 July 20th, 2019|Blog|

  “Plan 2020 content.” It’s been on your to-do list for a couple of weeks now, but it keeps getting bumped for more urgent matters. After all, it’s just one line item. It can’t take that much time … right? A content plan isn’t something you can check off your list in an hour, afternoon [...]

The Secrets to Stellar Storytelling

2019-06-26T04:27:49+00:00 June 18th, 2019|Blog|

  Think about a movie you just had to tell your friends about. A book you couldn’t put down. A television program you binge-watched. What was it that made you come back for more? The story. Decent writing is great. Wonderful acting and superb cinematography are to be appreciated. But without a compelling story, these [...]

Assemble a Copywriting Dream Team

2019-05-22T04:14:03+00:00 May 20th, 2019|Blog|

    Spider-Man can handle a lot — muggers, murderers and villains out for revenge. But sometimes tasks (like saving the world) are too big for any one superhero. That’s when he calls on his friends Ironman, Thor and Captain America to help get the job done. Because if one superhero is good, two, five [...]

What Type of Creative Are You?

2019-04-22T20:18:50+00:00 April 20th, 2019|Blog|

    People on the outside often assume we “creatives” are all just like Don Draper. That we can walk into a meeting and spitball award-winning ideas that bring everyone to tears or knee-slapping laughter in a matter of minutes. And, yes, some creative geniuses can nail creative concepts with little to no preparation. But [...]

QUIZ: What Type of Creative Are You?

2019-04-22T20:19:47+00:00 April 20th, 2019|Blog|

  Are you more artsy or analytical? Strategic or inspirational? See which creative type best describes you. 1. HR announces an upcoming gingerbread house decorating contest. You: A. Run right out to the bulk candy store to stock up on supplies. B. Start drawing up a schematic for how you’ll execute your design. C. Email [...]