Blog

5 Possible Causes of Your Writer’s Block (and What to Do About Them)

2019-12-27T21:06:28+00:00 January 27th, 2020|Blog|

  Writer’s block looks different in everyone. Movies like to show writers tossing endless balls of crumpled up paper at an overflowing trash can when they can’t find the right words. Some people stare blankly at their computer screen. Personally, I clean and organize. Or I bake. Bad writer’s block = lots of cake. We [...]

Creativity Booster: Get Outside

2019-12-27T21:14:44+00:00 January 27th, 2020|Blog|

It’s hard being in an office under fluorescent lights all day. When I can (and when the weather allows), I like to read or write outside. It feels good to be outdoors — invigorating even. And it turns out that the benefits of getting outside are real. Science says so.  In a study conducted by [...]

Our Favorite Collaboration Tools

2019-12-18T06:32:13+00:00 December 16th, 2019|Blog|

  From brainstorming to completing a project, there are numerous collaboration tools your team can use. Our favorites include: Google Docs. (But any shared document service will work.) For brainstorming, all team members can add their ideas. A shared document is also wonderful when multiple people are writing different sections of a larger piece. Trello. [...]

Kick Off the Year with a Brainstorm that Works

2019-12-18T06:26:45+00:00 December 16th, 2019|Blog|

  It’s the new year and you’re excited to get to work on your 2020 content calendar. Sure, you wish it had been done months ago, but it is what it is. Fortunately, you feel refreshed now that the holidays are over, and you’re looking forward to getting your team into a conference room for [...]

Are You in the Right Content Mindset for 2020?

2019-12-31T23:28:24+00:00 November 20th, 2019|Blog|

  Good news: There’s still time to start 2020 off right by getting your team in the right mindset for the new year — and thus producing stellar work and measurable results — and beyond. Here are five ways to do that.   1. Let’s resolve to plan better. If you really want to start [...]

Why You Should Hire a Ghostwriter (Even if You Love to Write)

2019-10-30T03:28:54+00:00 October 20th, 2019|Blog|

At first, the thought of hiring a ghostwriter was inconceivable to me. I love to write, and I’m good at it, so why would I ever hire someone to do it for me? Sure, I had brought in writers to help me with projects, but hiring someone to actually write on my behalf? No, thank [...]

7 Calls to Action to Nurture Prospects (Hint: Not Everything Is About Buying)

2019-04-12T15:36:59+00:00 September 15th, 2019|Blog|

  Annnnd done! Another piece of content can be checked off your to-do list. It’s time for happy hour! But wait, you almost forgot to write a call to action. Short and uncomplicated, it’s tempting to leave writing calls to action until last. But, really, that’s where we should be starting. Because every piece of [...]

How to Save Money on Content Creation

2019-08-28T04:17:38+00:00 August 15th, 2019|Blog|

  Content, content, content! It’s the Marcia Brady of marketing, getting all the attention these days. You’ve been told content will help you engage new customers, breed loyalty among current ones and drive sales. It is the end-all-be-all of your marketing strategy. Answers to all your marketing problems lie in content. And not just any [...]

It’s Time to Start Planning for 2020

2019-07-31T05:35:08+00:00 July 20th, 2019|Blog|

  “Plan 2020 content.” It’s been on your to-do list for a couple of weeks now, but it keeps getting bumped for more urgent matters. After all, it’s just one line item. It can’t take that much time … right? A content plan isn’t something you can check off your list in an hour, afternoon [...]

The Secrets to Stellar Storytelling

2019-06-26T04:27:49+00:00 June 18th, 2019|Blog|

  Think about a movie you just had to tell your friends about. A book you couldn’t put down. A television program you binge-watched. What was it that made you come back for more? The story. Decent writing is great. Wonderful acting and superb cinematography are to be appreciated. But without a compelling story, these [...]