Blog

3 Ways to Make Finding Past Content Easy

2021-06-13T17:20:15+00:00November 22nd, 2021|Blog|

How many times have you sat down to write an article and thought, “Ooh, I’ve written about this before. I’ll use the original as a starting point. Yay! I’m going to save so much time!” (Or is that just how I talk to myself?)  Anyway, it takes you for-ev-er to find the article in the [...]

6 Ways to Tell a Story That Aren’t Narrative

2021-11-17T20:59:37+00:00October 24th, 2021|Blog|

Are you tired of writing the same ol’ how-to articles and customer success stories? If so, guess what? Your audience is probably tired of reading them, too.  It’s easy to get stuck in a content rut when time is of the essence, and all you’re trying to do is keep up. But if your content [...]

Effective CTAs Start with Great Content

2021-10-27T04:17:24+00:00September 24th, 2021|Blog|

In marketing, the CTA (call to action) is everything. CTA this, CTA that. What’s the CTA here? This needs a stronger CTA. We talk up the CTA so much that even our family members know what the initialism stands for. (And yet, somehow, after all these years, Microsoft Word still thinks I’m trying to type [...]

Interactive Content on a Budget

2021-04-11T20:41:30+00:00August 25th, 2021|Blog|

Interactive content is ________ : A. Attention-grabbing B. More engaging than static content C. A great way to collect customer info D. Expensive E. All of the above The correct answer is E. All of the above.  These days, everyone is putting out content (even if it isn’t quality content). But few businesses are producing [...]

August To-Do: Set Your 2022 Goals

2021-04-11T19:49:14+00:00July 25th, 2021|Blog|

You’ve returned refreshed from summer vacation, and the kids are getting ready to head back to school. You know what that means: It’s time to start thinking about 2022!  Now, we know what you’re thinking … 2022?! We’re only barely halfway through 2021!  And you’re right. But trust us when we say that waiting until [...]

How to Deal with Difficult Internal Clients

2021-06-26T20:21:27+00:00May 23rd, 2021|Blog|

  She never gets me what I need on time.  He’s always asking for more changes.  She can’t make up her mind! Sometimes dealing with internal clients is the most challenging part of a project. But the truth is, as a creative services or marcomm professional, you need your internal clients. And lord knows they [...]

Getting Creative with Your Time Management

2021-01-06T05:27:53+00:00April 25th, 2021|Blog|

  Don’t you just love writing days? You leisurely pour your coffee, sit down at your computer and let the words flow for hours and hours. You get blog post after blog post written — all before lunch — and all is well with the world.  Hahahaha! In reality, it’s more like this: You grab [...]

Establishing Your Organization’s Copy Style

2021-04-29T17:47:44+00:00March 25th, 2021|Blog|

One of our writers recently shared the following story: Back in college, she — who hails from Pittsburgh — was dating a guy who was born and raised in Arizona. One fall, her family came to visit from the East Coast (and meet the boyfriend). He showed up to the family gathering in white shorts. [...]

Does Grammar Really Matter? Yes.

2020-12-22T16:52:09+00:00February 25th, 2021|Blog|

Writers, editors and word lovers the world over will soon be celebrating National Grammar Day on March 4. (Yes, we totally celebrate this glorious day.) It’s OK to think we’re crazy for doing so.  After all, grammar has seemingly taken a back seat in recent years, and we’re all guilty of becoming lax. We send [...]