A listicle — which is simply an article presented as a list — is one of content marketing’s most basic tools. Great for grabbing attention and conveying quick bits of information, listicles can be highly effective when used correctly. Here’s how to write a listicle in five simple steps: 1. Decide on a topic [...]
Every day is Grammar Day at AVC, but in March we get to celebrate without seeming completely off the rails. On the (slim) chance it’s not circled on your calendar, Grammar Day this year is Saturday, March 4, 2023. And on the (slimmer) chance you can’t think of how to celebrate, don’t worry! We’ve got [...]
If you want to make your content instantly more effective, make it interactive. Women’s magazines have known this for decades. (Why, yes, I would love to find out which celebrity’s hairstyle I should have!) And the concept has only proliferated in the digital age. According to a Demand Gen Report, website visitors are twice as [...]
If you’re like the 71% of marketers who said content marketing has become more important to their organizations in the past year, you’re probably in for a busy 2023. You may even already be feeling the pressure with requests coming in from various departments who are raring to get campaigns out in Q1. And you [...]
Podcasts come in all shapes and sizes. So, when we talk about how to write a podcast script, of course, there’s no one way to do it. (Then again, there’s no one way to write, well, anything.) But for the purposes of this post, we are going to focus on how to put together a [...]
Woohoo! We’re officially in the downhill slide of 2022 (finally!). And while you’re probably in a mad dash to get items crossed off your list before your end-of-year PTO, there are still some important to-dos left. Focusing on these seven tasks will help you tie a bow on your team’s hard work this past year [...]
White papers are ideal for providing your audience with an abundance of straightforward information without overhyped marketing language and sales pitches. And because there’s no predetermined format — white papers come in all shapes and sizes — you can tailor the document to meet your needs. The challenges of writing a white paper, of course, [...]
We’ve previously discussed ways to ensure that a first draft of copy hits the mark — including hiring the right writers and crafting a thorough creative brief and/or assignment letter. Still, there will always be instances when you need to ask for revisions. And most writers are accustomed to taking feedback on a first draft and [...]
Pillar pages, or web pages that go in-depth on a particular topic, are increasingly common. Not only are they a great way to position your organization as an expert on a subject, but they also provide readers with a lot of information and present numerous opportunities for search engine optimization (SEO). But pillar pages can [...]
We’ve never met a marketing or communications manager who wasn’t looking for ways to save time, money or frustration — and usually all three — when it comes to content creation. Well, what if we told you it’s possible to achieve all three with one simple exercise? If you’ve ever blown your budget on rework, [...]
