Blog

Getting Creative with Your Time Management

2021-01-06T05:27:53+00:00April 25th, 2021|Blog|

  Don’t you just love writing days? You leisurely pour your coffee, sit down at your computer and let the words flow for hours and hours. You get blog post after blog post written — all before lunch — and all is well with the world.  Hahahaha! In reality, it’s more like this: You grab [...]

Establishing Your Organization’s Copy Style

2021-04-29T17:47:44+00:00March 25th, 2021|Blog|

One of our writers recently shared the following story: Back in college, she — who hails from Pittsburgh — was dating a guy who was born and raised in Arizona. One fall, her family came to visit from the East Coast (and meet the boyfriend). He showed up to the family gathering in white shorts. [...]

Does Grammar Really Matter? Yes.

2020-12-22T16:52:09+00:00February 25th, 2021|Blog|

Writers, editors and word lovers the world over will soon be celebrating National Grammar Day on March 4. (Yes, we totally celebrate this glorious day.) It’s OK to think we’re crazy for doing so.  After all, grammar has seemingly taken a back seat in recent years, and we’re all guilty of becoming lax. We send [...]

Where to Turn to Improve Your Writing Skills

2021-01-27T04:55:31+00:00January 25th, 2021|Blog|

Stop me if this has ever happened to you. You tell someone you’re a writer, and they immediately ask you to write their book, term paper, resume, best-man toast — whatever — for them. They assume that just because you’re a writer, you’re the best writer. It’s flattering, albeit annoying. (No, I will not write [...]

Give Your Customers the Content They Crave

2021-01-12T20:26:34+00:00December 28th, 2020|Blog|

Remember: Before you blast out your messages, find out what your audience needs. Then, figure out how you can provide it to them.   I can’t tell you how many times my son has come into my office and asked, “What are you doing?” and I answer, “Writing.”  Then we both look at [...]

You’re Not Ready for 2021 Until You Do These Things

2021-01-12T20:21:49+00:00November 16th, 2020|Blog|

OK, 2020 ... hasn't been the best. But you powered through, and your 2021 content plan is locked and loaded. You have buy-in from key stakeholders. You’ve completed or nearly completed any redesigns. You’ve booked interviews for your January podcasts and videos. And you’ve assigned — maybe even started editing? — copy for your January [...]

Recognize Your Team with Custom Content Awards (FREE DOWNLOADS)

2020-07-26T04:40:41+00:00November 16th, 2020|Blog|

Whether we’ll admit it or not, we creatives like our work to be appreciated. And while recognition from third-party organizations is great for the resume, sometimes it’s the kudos we get internally that means the most. (It’s also much cheaper.)  To make creating your own content awards easier for you, we’ve put together a kit [...]

Does Your Company’s Passion Shine Through?

2020-10-27T19:46:26+00:00October 20th, 2020|Blog|

Company culture is a relatively new concept. Don’t think so? Try bringing it up at Thanksgiving dinner and see what Grandpa has to say about it. My guess? “Company culture? In my day, the company culture was to work! End of story!” (And I’d love to know what actual responses you get, by the way, [...]

3 Ways to Make Your Purpose a Priority

2020-10-28T05:22:49+00:00October 20th, 2020|Blog|

Want your employees to embody your company values? Make sure you have the following pieces in place to start: Develop a distinct brand that is reflected internally and externally. Passion and purpose won’t shine through to your customers unless it’s first absorbed by your employees. When we say employees should be living the purpose, we [...]

3 Ways to Make Your Thought Leadership Marketing Work

2020-07-11T03:46:38+00:00September 20th, 2020|Blog|

OK, let’s say you are indeed a thought leader in the truest sense. What should you keep in mind?  Lead with information and ideas. Let the ideas and your content take center stage rather than focusing on your own bio.  Be specific and go deep. When you have a tight niche, you can afford the [...]