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How to Write: A Podcast Script

2022-10-24T02:12:05+00:00November 16th, 2022|Blog|

Podcasts come in all shapes and sizes. So, when we talk about how to write a podcast script, of course, there’s no one way to do it. (Then again, there’s no one way to write, well, anything.) But for the purposes of this post, we are going to focus on how to put together a [...]

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7 Ways to End the Year with a Bang

2022-11-17T06:28:19+00:00October 21st, 2022|Blog|

Woohoo! We’re officially in the downhill slide of 2022 (finally!). And while you’re probably in a mad dash to get items crossed off your list before your end-of-year PTO, there are still some important to-dos left. Focusing on these seven tasks will help you tie a bow on your team’s hard work this past year [...]

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How to Write: A White Paper

2022-10-24T01:27:39+00:00September 19th, 2022|Blog|

White papers are ideal for providing your audience with an abundance of straightforward information without overhyped marketing language and sales pitches. And because there’s no predetermined format — white papers come in all shapes and sizes — you can tailor the document to meet your needs. The challenges of writing a white paper, of course, [...]

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3 Principles of Requesting Revisions

2022-09-21T16:34:06+00:00September 1st, 2022|Blog|

We’ve previously discussed ways to ensure that a first draft of copy hits the mark — including hiring the right writers and crafting a thorough creative brief and/or assignment letter. Still, there will always be instances when you need to ask for revisions. And most writers are accustomed to taking feedback on a first draft and [...]

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How to Write: A Pillar Page That Performs

2022-08-17T19:26:54+00:00July 24th, 2022|Blog|

Pillar pages, or web pages that go in-depth on a particular topic, are increasingly common. Not only are they a great way to position your organization as an expert on a subject, but they also provide readers with a lot of information and present numerous opportunities for search engine optimization (SEO). But pillar pages can [...]

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Get the Content You Wanted — the First Time

2022-07-26T16:57:25+00:00June 22nd, 2022|Blog|

We’ve never met a marketing or communications manager who wasn’t looking for ways to save time, money or frustration — and usually all three — when it comes to content creation. Well, what if we told you it’s possible to achieve all three with one simple exercise?  If you’ve ever blown your budget on rework, [...]

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How to Write: A News Story

2022-02-28T18:40:15+00:00May 25th, 2022|Blog|

As marketers, we love a good narrative story or infographic. But sometimes your content or medium calls for a straightforward news article. News stories are an appropriate format for basic information, such as for an executive newsletter or a press release. If you didn’t go to journalism school, here’s your primer on how to write [...]

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8 Ways to Write Faster

2022-02-28T18:31:11+00:00April 25th, 2022|Blog|

Sometimes when you’re writing, you have all the time in the world. Ha! Just kidding. In marketing, it’s a privilege to have more than a week to complete any one assignment. Add in meetings, email and other everyday activities, and rush writing assignments are often the norm. And that means being able to write quickly [...]

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How to Write: An Effective Infographic

2022-02-28T18:25:59+00:00March 25th, 2022|Blog|

When deciding how to communicate a message, it’s easy to get stuck in what we like to call a BPR, or blog post rut. Yes, we just made that up, but it really should be a thing. Because all too often, people assume everything can — and should — be communicated through words alone. But [...]

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How to Improve Your Grammar Skills

2022-03-23T04:29:29+00:00February 25th, 2022|Blog|

  Throw a party, pop the champagne and get ready to celebrate! It’s National Grammar Day! (What? Doesn’t everyone celebrate this glorious holiday? Is that just us word nerds?)  OK, maybe we don’t party like it’s 1999 (or ’99 — both are acceptable!). But we do like to spread our love and excitement of grammar [...]

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