Blog

You’re Not Ready for 2021 Until You Do These Things

2020-07-26T04:51:04+00:00November 16th, 2020|Blog|

OK, 2020 ... hasn't been the best. But you powered through, and your 2021 content plan is locked and loaded. You have buy-in from key stakeholders. You’ve completed or nearly completed any redesigns. You’ve booked interviews for your January podcasts and videos. And you’ve assigned — maybe even started editing? — copy for your January [...]

Recognize Your Team with Custom Content Awards (FREE DOWNLOADS)

2020-07-26T04:40:41+00:00November 16th, 2020|Blog|

Whether we’ll admit it or not, we creatives like our work to be appreciated. And while recognition from third-party organizations is great for the resume, sometimes it’s the kudos we get internally that means the most. (It’s also much cheaper.)  To make creating your own content awards easier for you, we’ve put together a kit [...]

Does Your Company’s Passion Shine Through?

2020-10-27T19:46:26+00:00October 20th, 2020|Blog|

Company culture is a relatively new concept. Don’t think so? Try bringing it up at Thanksgiving dinner and see what Grandpa has to say about it. My guess? “Company culture? In my day, the company culture was to work! End of story!” (And I’d love to know what actual responses you get, by the way, [...]

3 Ways to Make Your Purpose a Priority

2020-10-28T05:22:49+00:00October 20th, 2020|Blog|

Want your employees to embody your company values? Make sure you have the following pieces in place to start: Develop a distinct brand that is reflected internally and externally. Passion and purpose won’t shine through to your customers unless it’s first absorbed by your employees. When we say employees should be living the purpose, we [...]

3 Ways to Make Your Thought Leadership Marketing Work

2020-07-11T03:46:38+00:00September 20th, 2020|Blog|

OK, let’s say you are indeed a thought leader in the truest sense. What should you keep in mind?  Lead with information and ideas. Let the ideas and your content take center stage rather than focusing on your own bio.  Be specific and go deep. When you have a tight niche, you can afford the [...]

You Might Not Be a Thought Leader … and That’s OK

2020-07-11T03:52:06+00:00September 20th, 2020|Blog|

  More and more, as I work with clients on content planning, I get requests for “thought leadership” content. But that’s where the direction ends. Oftentimes, when I ask what those thoughts might be, there are no answers. And sometimes we have a difficult time even coming up with who in the organization could lend [...]

Resources for Content Planning

2020-08-12T17:11:17+00:00August 23rd, 2020|Blog|

Want to maximize your content and resources? Planning is key. These two resources will help. Let’s Get Started Guide. If you’re at the beginning of the content planning process, our quick-start guide will help you think through the basics. Assignment Letter Template. Our assignment letter template is simple and gives you everything you need to [...]

Repurposing Content — the Right Way

2020-10-28T04:32:59+00:00August 20th, 2020|Blog|

Too many marketers think repurposing content is simply a way to make up for poor planning or last-minute requests. Need a blog post by tomorrow but no one to write it? Just slap a new lede on one from last month. Can’t track down approvals on the guide that’s being promoted in next week’s pay-per-click [...]