Blog

Get the Content You Wanted — the First Time

2022-06-04T15:54:44+00:00June 22nd, 2022|Blog|

We’ve never met a marketing or communications manager who wasn’t looking for ways to save time, money or frustration — and usually all three — when it comes to content creation. Well, what if we told you it’s possible to achieve all three with one simple exercise?  If you’ve ever blown your budget on rework, [...]

How to Write: A News Story

2022-02-28T18:40:15+00:00May 25th, 2022|Blog|

As marketers, we love a good narrative story or infographic. But sometimes your content or medium calls for a straightforward news article. News stories are an appropriate format for basic information, such as for an executive newsletter or a press release. If you didn’t go to journalism school, here’s your primer on how to write [...]

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8 Ways to Write Faster

2022-02-28T18:31:11+00:00April 25th, 2022|Blog|

Sometimes when you’re writing, you have all the time in the world. Ha! Just kidding. In marketing, it’s a privilege to have more than a week to complete any one assignment. Add in meetings, email and other everyday activities, and rush writing assignments are often the norm. And that means being able to write quickly [...]

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How to Write: An Effective Infographic

2022-02-28T18:25:59+00:00March 25th, 2022|Blog|

When deciding how to communicate a message, it’s easy to get stuck in what we like to call a BPR, or blog post rut. Yes, we just made that up, but it really should be a thing. Because all too often, people assume everything can — and should — be communicated through words alone. But [...]

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How to Improve Your Grammar Skills

2022-03-23T04:29:29+00:00February 25th, 2022|Blog|

  Throw a party, pop the champagne and get ready to celebrate! It’s National Grammar Day! (What? Doesn’t everyone celebrate this glorious holiday? Is that just us word nerds?)  OK, maybe we don’t party like it’s 1999 (or ’99 — both are acceptable!). But we do like to spread our love and excitement of grammar [...]

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How to Write: A Compelling Narrative

2022-02-26T15:53:44+00:00February 3rd, 2022|Blog|

As a marketer, you know how to write a narrative that tells a story. But do you know how to write one that shows a story? When you write a narrative that shows, you describe the benefits of your product less, and instead, let the benefits speak for themselves through the story. And that’s what [...]

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Put the ‘Pro’ in Creative Process

2022-02-26T15:52:41+00:00February 1st, 2022|Blog|

Movies and TV would have us believe the creative process only applies to “true artists” — you know, like actors who refuse to break character while filming and sculptors who abstain from eating until their masterpieces are complete. But every type of creative has a creative process. And understanding and nurturing your team members’ creative [...]

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3 Ways to Make Finding Past Content Easy

2022-01-23T06:07:28+00:00November 22nd, 2021|Blog|

How many times have you sat down to write an article and thought, “Ooh, I’ve written about this before. I’ll use the original as a starting point. Yay! I’m going to save so much time!” (Or is that just how I talk to myself?)  Anyway, it takes you for-ev-er to find the article in the [...]

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6 Ways to Tell a Story That Aren’t Narrative

2021-11-17T20:59:37+00:00October 24th, 2021|Blog|

Are you tired of writing the same ol’ how-to articles and customer success stories? If so, guess what? Your audience is probably tired of reading them, too.  It’s easy to get stuck in a content rut when time is of the essence, and all you’re trying to do is keep up. But if your content [...]

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Effective CTAs Start with Great Content

2021-10-27T04:17:24+00:00September 24th, 2021|Blog|

In marketing, the CTA (call to action) is everything. CTA this, CTA that. What’s the CTA here? This needs a stronger CTA. We talk up the CTA so much that even our family members know what the initialism stands for. (And yet, somehow, after all these years, Microsoft Word still thinks I’m trying to type [...]

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