When budgets shrink and deadlines tighten, attention often goes toward the most visible marketing pieces — flashy campaigns, viral social content, high-impact visuals, more content pushed out faster. The quieter details can start to feel negotiable. Proofreading becomes optional. Grammar becomes “good enough.” But those seemingly small choices in language can have real impact. [...]
Writing FAQs, or frequently asked questions, seems like a no-brainer. You write some questions, add the answers and call it a day … right? Not so fast. Like every other piece of content, a successful FAQ takes strategy, especially now that Google has changed how FAQs factor into SEO. Now, it’s even more imperative that [...]
As an agency, we’ve worked with a range of clients — from small businesses with no designated marketer to Fortune 1,000 companies that have marketing teams (yes, plural) and everything in between. And guess what? Bigger doesn’t always mean better. Yes, budget certainly helps. But we’ve seen plenty of small- and mid-size organizations absolutely [...]
When you have a small team, planning next year’s content can feel daunting, especially when Q4 is already packed. But if you don’t build your content plan now, you risk not filling the top of your funnel, hurting next year’s results. As a small team ourselves, we have learned to streamline the content planning [...]
Are you tired of writing the same old blog posts about your products and services? Guess what? Your audience is tired of reading them, too (if they are even reading them, that is). It’s time to switch up your content angles and give readers what they want (and need). But where do you turn [...]
In a world dominated by fast-paced social media feeds and fleeting attention spans, you might think email newsletters are a relic of the past. But they remain one of the most efficient marketing tools, with an average ROI of 36:1. Beyond driving results, newsletters are a powerful way to repurpose and amplify content you’ve likely [...]
Marketers report their No. 1 goal when creating landing pages is lead generation (44%, according to HubSpot), making these pages a critical marketing tool across industries. And for a landing page to be effective, it needs to consist of several key elements, including engaging visuals, a compelling offer, an easy-to-fill-out contact form and, you guessed [...]
With National Grammar Day almost upon us, it’s a great time to test your skills. Whether you’re a professional writer or editor, a student or a recreational wordsmith, this quiz will let you know where you stand on a handful of the grammar, word choice and punctuation basics everyone should know. 1. Choose the [...]
Professional bios are one of those things everyone should have but no one wants to write. That’s why executives and other professionals often outsource the task. Here’s how to approach penning a professional bio for someone else. 1. Establish the purpose of the professional bio. It’s tempting to write a general bio for someone [...]
You’re constantly creating web content for product pages, sales promotions and the company blog, but when was the last time you really optimized your homepage? We’re not just talking about SEO. Does your homepage engage users? Does it provide clear calls to action? Is the information up to date? Although homepages are no longer necessarily [...]
