Give Your Customers the Content They Crave
Remember: Before you blast out your messages, find out what your audience needs. Then, figure out how you can provide it to them. I can’t tell you how many times my son [...]
You’re Not Ready for 2021 Until You Do These Things
OK, 2020 ... hasn't been the best. But you powered through, and your 2021 content plan is locked and loaded. You have buy-in from key stakeholders. You’ve completed or nearly completed any redesigns. You’ve booked [...]
Recognize Your Team with Custom Content Awards (FREE DOWNLOADS)
Whether we’ll admit it or not, we creatives like our work to be appreciated. And while recognition from third-party organizations is great for the resume, sometimes it’s the kudos we get internally that means the [...]
Does Your Company’s Passion Shine Through?
Company culture is a relatively new concept. Don’t think so? Try bringing it up at Thanksgiving dinner and see what Grandpa has to say about it. My guess? “Company culture? In my day, the company [...]
3 Ways to Make Your Purpose a Priority
Want your employees to embody your company values? Make sure you have the following pieces in place to start: Develop a distinct brand that is reflected internally and externally. Passion and purpose won’t shine through [...]
3 Ways to Make Your Thought Leadership Marketing Work
OK, let’s say you are indeed a thought leader in the truest sense. What should you keep in mind? Lead with information and ideas. Let the ideas and your content take center stage rather than [...]
You Might Not Be a Thought Leader … and That’s OK
More and more, as I work with clients on content planning, I get requests for “thought leadership” content. But that’s where the direction ends. Oftentimes, when I ask what those thoughts might be, there [...]
Resources for Content Planning
Want to maximize your content and resources? Planning is key. These two resources will help. Let’s Get Started Guide. If you’re at the beginning of the content planning process, our quick-start guide will help you [...]
Repurposing Content — the Right Way
Too many marketers think repurposing content is simply a way to make up for poor planning or last-minute requests. Need a blog post by tomorrow but no one to write it? Just slap a new [...]
Your 2021 Content Planning Timeline
Every August, we say this: It’s time to start thinking about next year’s content plan. (And marketing plan, if you haven’t already done so.) And yes, we're really saying it this year, too. We know [...]