How to Write: A Podcast Script
Podcasts come in all shapes and sizes. So, when we talk about how to write a podcast script, of course, there’s no one way to do it. (Then again, there’s no one way to write, [...]
7 Ways to End the Year with a Bang
Woohoo! We’re officially in the downhill slide of 2022 (finally!). And while you’re probably in a mad dash to get items crossed off your list before your end-of-year PTO, there are still some important to-dos [...]
How to Write: A White Paper
White papers are ideal for providing your audience with an abundance of straightforward information without overhyped marketing language and sales pitches. And because there’s no predetermined format — white papers come in all shapes and [...]
3 Principles of Requesting Revisions
We’ve previously discussed ways to ensure that a first draft of copy hits the mark — including hiring the right writers and crafting a thorough creative brief and/or assignment letter. Still, there will always be [...]
How to Write: A Pillar Page That Performs
Pillar pages, or web pages that go in-depth on a particular topic, are increasingly common. Not only are they a great way to position your organization as an expert on a subject, but they also [...]
Get the Content You Wanted — the First Time
We’ve never met a marketing or communications manager who wasn’t looking for ways to save time, money or frustration — and usually all three — when it comes to content creation. Well, what if we [...]
How to Write: A News Story
As marketers, we love a good narrative story or infographic. But sometimes your content or medium calls for a straightforward news article. News stories are an appropriate format for basic information, such as for an [...]
8 Ways to Write Faster
Sometimes when you’re writing, you have all the time in the world. Ha! Just kidding. In marketing, it’s a privilege to have more than a week to complete any one assignment. Add in meetings, email [...]
How to Write: An Effective Infographic
When deciding how to communicate a message, it’s easy to get stuck in what we like to call a BPR, or blog post rut. Yes, we just made that up, but it really should be [...]
How to Improve Your Grammar Skills
Throw a party, pop the champagne and get ready to celebrate! It’s National Grammar Day! (What? Doesn’t everyone celebrate this glorious holiday? Is that just us word nerds?) OK, maybe we don’t party like [...]