How to Write: A Marketing Email
From the look of your inbox each morning, it would seem that just about anyone can write a marketing email. Writing an effective marketing email, however? That’s a different story. Email marketing is a [...]
Your Step-by-Step Guide to Creating a Content Plan
Ever wonder what the biggest difference is between a highly effective content marketing team and a less-than-effective one? Is it budget? Caliber of staff? Support from the C-suite? Nope (although these things are important, too). [...]
How to Write: A Patient Success Story
A patient success story is kind of like a customer testimonial on prednisone. (Gosh, I love me a healthcare marketing joke!) Seriously though, customer success stories are effective because people connect with people. It’s not [...]
Why AVC Isn’t Using ChatGPT for Writing
It’s been a few months since ChatGPT launched, and we’ve purposely stayed mum on the subject until we could assess the product and determine our stance as a team. Now we have one, and [...]
How to Write: A Charticle
A close cousin to the listicle, a charticle is exactly what it sounds like: an article presented in chart form. This type of content is ideal when presenting information that compares and contrasts or is [...]
When Does It Make Sense to Outsource Writing?
Stop us if this sounds familiar: Your workdays are spent in meetings, strategizing, tracking things down and checking email — oh so much email! — leaving you little time to actually write the content you’ve [...]
5 Steps to Writing a Listicle
A listicle — which is simply an article presented as a list — is one of content marketing’s most basic tools. Great for grabbing attention and conveying quick bits of information, listicles can be highly [...]
8 Ways to Celebrate National Grammar Day
Every day is Grammar Day at AVC, but in March we get to celebrate without seeming completely off the rails. On the (slim) chance it’s not circled on your calendar, Grammar Day this year is [...]
How to Write: A Quiz That Engages
If you want to make your content instantly more effective, make it interactive. Women’s magazines have known this for decades. (Why, yes, I would love to find out which celebrity’s hairstyle I should have!) And [...]
What to Look for in a Freelance Writer
If you’re like the 71% of marketers who said content marketing has become more important to their organizations in the past year, you’re probably in for a busy 2023. You may even already be feeling [...]