Fight the Urge to Skip Ahead to Your Content Plan
A content plan is an invaluable tool. It keeps your team on track. It helps you be more strategic. It’s a great device for communicating with other teams in your organization. And having a plan [...]
What’s Your 2019 Game Plan?
By Stephanie Conner and Allison Thomas Without smart strategic planning, the big wins just don’t happen. Every decent coach (and content marketer) knows it’s true. You don’t make up plays on game day, and you [...]
Why Your Marketing Plan Needs a Content Plan
A couple of years ago, I started noticing a trend among my clients and colleagues. Writing requests were coming in at the last minute (even more than usual). Creative briefs were becoming rarer, and when [...]
Why Content Creators Should Focus on Quality Over Quantity Every Time
When you plan your content calendar, it’s important to think about frequency. Maybe you aim to share on social media daily, blog twice weekly, publish an enewsletter monthly and offer an ebook biannually. As [...]
Writers Share How They Regularly Improve Their Writing Skills
At Active Voice Communications, we have a deep bench to call on when large or quick-turnaround copy projects necessitate a team. I love the writers I work with and am proud to have them on [...]
5 Tips for Giving Meaningful Creative Feedback
You want to work with writers and designers and photographers who are as strategic as they are creative. We talk a lot about the importance of thinking through strategy when we tackle any creative endeavor. [...]
Stuck? Try One of These Four Writing Approaches
If you are a person who writes frequently, you might have a writing approach that you regularly rely on. Oftentimes, non-writers are looking for that perfect way to write — that bulletproof way to [...]
The Resources Every Writer Needs
No matter how many As you got in English class or how many words you've written over the course of your career, you don't know all the grammar rules, all the style laws or [...]
7 Ways to Make Your Writing Clearer
As writers, content creators and marketers, we spend a lot of our time trying to figure out how to cut through the clutter and get our messages in front of the right audiences. That [...]
12 Signs You’re a Real Writer
We all write. We write emails and letters. We write texts. We write blog posts. Some write legal opinions. Others write creative briefs. We write short stories or poems or song lyrics. We all have [...]
