It’s Time to Update Your Style (Guide)
If you think Hell hath no fury like a woman scorned, you’ve never been on Twitter the day the Associated Press (AP) releases its annual style updates. Each year, the news co-op adds entries [...]
Create Your Own Style Guide Change Request Form
So, you have a style guide. (If not, start with our advice on how to create a style guide.) But what about a process for updating it? If you’re open to taking suggestions from others [...]
Makin’ the Grade: Writing for All Reading Levels
It was junior high when I started checking the Flesch Kincaid reading grade level on my term papers and essays. I would get so excited when it came back at 11, 12 or higher. I [...]
Tools You Can Use for Grade-Level Writing
How do you know if you’ve succeeded with getting your copy to the right grade level? Two easy-to-use tools: Word. The ubiquitous word processing program makes doing a readability check simple. Run spell check, but [...]
5 Possible Causes of Your Writer’s Block (and What to Do about Them)
Writer’s block looks different in everyone. Movies like to show writers tossing endless balls of crumpled up paper at an overflowing trash can when they can’t find the right words. Some people stare blankly [...]
Creativity Booster: Get Outside
It’s hard being in an office under fluorescent lights all day. When I can (and when the weather allows), I like to read or write outside. It feels good to be outdoors — invigorating even. [...]
Our Favorite Collaboration Tools
From brainstorming to completing a project, there are numerous collaboration tools your team can use. Our favorites include: Google Docs. (But any shared document service will work.) For brainstorming, all team members can add [...]
Kick Off the Year with a Brainstorm that Works
It’s the new year and you’re excited to get to work on your 2020 content calendar. Sure, you wish it had been done months ago, but it is what it is. Fortunately, you feel [...]
Are You in the Right Content Mindset for 2020?
Good news: There’s still time to start 2020 off right by getting your team in the right mindset for the new year — and thus producing stellar work and measurable results — and beyond. [...]
Why You Should Hire a Ghostwriter (Even if You Love to Write)
At first, the thought of hiring a ghostwriter was inconceivable to me. I love to write, and I’m good at it, so why would I ever hire someone to do it for me? Sure, I [...]
