How to Write: A Quiz That Engages
If you want to make your content instantly more effective, make it interactive. Women’s magazines have known this for decades. (Why, yes, I would love to find out which celebrity’s hairstyle I should have!) And [...]
What to Look for in a Freelance Writer
If you’re like the 71% of marketers who said content marketing has become more important to their organizations in the past year, you’re probably in for a busy 2023. You may even already be feeling [...]
How to Write: A Podcast Script
Podcasts come in all shapes and sizes. So, when we talk about how to write a podcast script, of course, there’s no one way to do it. (Then again, there’s no one way to write, [...]
7 Ways to End the Year with a Bang
Woohoo! We’re officially in the downhill slide of 2022 (finally!). And while you’re probably in a mad dash to get items crossed off your list before your end-of-year PTO, there are still some important to-dos [...]
How to Write: A White Paper
White papers are ideal for providing your audience with an abundance of straightforward information without overhyped marketing language and sales pitches. And because there’s no predetermined format — white papers come in all shapes and [...]
3 Principles of Requesting Revisions
We’ve previously discussed ways to ensure that a first draft of copy hits the mark — including hiring the right writers and crafting a thorough creative brief and/or assignment letter. Still, there will always be [...]
How to Write: A Pillar Page That Performs
Pillar pages, or web pages that go in-depth on a particular topic, are increasingly common. Not only are they a great way to position your organization as an expert on a subject, but they also [...]
Get the Content You Wanted — the First Time
We’ve never met a marketing or communications manager who wasn’t looking for ways to save time, money or frustration — and usually all three — when it comes to content creation. Well, what if we [...]
How to Write: A News Story
As marketers, we love a good narrative story or infographic. But sometimes your content or medium calls for a straightforward news article. News stories are an appropriate format for basic information, such as for an [...]
8 Ways to Write Faster
Sometimes when you’re writing, you have all the time in the world. Ha! Just kidding. In marketing, it’s a privilege to have more than a week to complete any one assignment. Add in meetings, email [...]