How to Write: A Charticle
A close cousin to the listicle, a charticle is exactly what it sounds like: an article presented in chart form. This type of content is ideal when presenting information that compares and contrasts or is [...]
When Does It Make Sense to Outsource Writing?
Stop us if this sounds familiar: Your workdays are spent in meetings, strategizing, tracking things down and checking email — oh so much email! — leaving you little time to actually write the content you’ve [...]
5 Steps to Writing a Listicle
A listicle — which is simply an article presented as a list — is one of content marketing’s most basic tools. Great for grabbing attention and conveying quick bits of information, listicles can be highly [...]
8 Ways to Celebrate National Grammar Day
Every day is Grammar Day at AVC, but in March we get to celebrate without seeming completely off the rails. On the (slim) chance it’s not circled on your calendar, Grammar Day this year is [...]
How to Write: A Quiz That Engages
If you want to make your content instantly more effective, make it interactive. Women’s magazines have known this for decades. (Why, yes, I would love to find out which celebrity’s hairstyle I should have!) And [...]
What to Look for in a Freelance Writer
If you’re like the 71% of marketers who said content marketing has become more important to their organizations in the past year, you’re probably in for a busy 2023. You may even already be feeling [...]
How to Write: A Podcast Script
Podcasts come in all shapes and sizes. So, when we talk about how to write a podcast script, of course, there’s no one way to do it. (Then again, there’s no one way to write, [...]
7 Ways to End the Year with a Bang
Woohoo! We’re officially in the downhill slide of 2022 (finally!). And while you’re probably in a mad dash to get items crossed off your list before your end-of-year PTO, there are still some important to-dos [...]
How to Write: A White Paper
White papers are ideal for providing your audience with an abundance of straightforward information without overhyped marketing language and sales pitches. And because there’s no predetermined format — white papers come in all shapes and [...]
3 Principles of Requesting Revisions
We’ve previously discussed ways to ensure that a first draft of copy hits the mark — including hiring the right writers and crafting a thorough creative brief and/or assignment letter. Still, there will always be [...]