Celebrate Your Team
As a creative, you love your work and care about every word, every image, every design, every note. But in agency or corporate work, there are a lot of competing priorities — executives, other teams, [...]
The New Rules for Being a More Proactive Comms Team
Be proactive, be proactive, be proactive. Communications experts love to tout the benefits of being proactive. But what if the constant requests for flyers, PowerPoints and webpages have your team saddled with such a backlog [...]
Good Health: The Ultimate Creativity Boost
Living a healthy lifestyle by eating right and exercising is the key to lowering your cancer risk, preventing heart disease, reducing your chances of developing diabetes, etc., etc., etc. Every time I write an article [...]
Cooking Up Some Creativity
I love food — especially delicious, healthy food — so you can imagine my delight when I learned healthy eating can boost creativity. I also love trying new dishes and developing my own recipes to [...]
It’s Time to Update Your Style (Guide)
If you think Hell hath no fury like a woman scorned, you’ve never been on Twitter the day the Associated Press (AP) releases its annual style updates. Each year, the news co-op adds entries for [...]
Create Your Own Style Guide Change Request Form
So, you have a style guide. (If not, start with our advice on how to create a style guide.) But what about a process for updating it? If you’re open to taking suggestions from others [...]
Makin’ the Grade: Writing for All Reading Levels
It was junior high when I started checking the Flesch-Kincaid reading grade level on my term papers and essays. I would get so excited when it came back at 11, 12 or higher. I was [...]
Tools You Can Use for Grade-Level Writing
How do you know if you’ve succeeded with getting your copy to the right grade level? Two easy-to-use tools: Word. The ubiquitous word processing program makes doing a readability check simple. Run spell check, but [...]
5 Possible Causes of Your Writer’s Block (and What to Do about Them)
Writer’s block looks different in everyone. Movies like to show writers tossing endless balls of crumpled up paper at an overflowing trash can when they can’t find the right words. Some people stare blankly [...]
Creativity Booster: Get Outside
It’s hard being in an office under fluorescent lights all day. When I can (and when the weather allows), I like to read or write outside. It feels good to be outdoors — invigorating even. [...]
