The Secrets to Stellar Storytelling
Think about a movie you just had to tell your friends about. A book you couldn’t put down. A television program you binge-watched. What was it that made you come back for more? The [...]
Assemble a Copywriting Dream Team
Spider-Man can handle a lot — muggers, murderers and villains out for revenge. But sometimes tasks (like saving the world) are too big for any one superhero. That’s when he calls on his [...]
What Type of Creative Are You?
People on the outside often assume we “creatives” are all just like Don Draper. That we can walk into a meeting and spitball award-winning ideas that bring everyone to tears or knee-slapping laughter [...]
QUIZ: What Type of Creative Are You?
Are you more artsy or analytical? Strategic or inspirational? See which creative type best describes you. 1. HR announces an upcoming gingerbread house decorating contest. You: A. Run right out to the bulk candy [...]
How to Write Your Own Style Guide
Create a company style guide. It’s been there, on your to-do list since you assumed your role. And yet, every week, there it remains. It seems like such a daunting task and, really, why bother? [...]
Our Top 10 Favorite Blog Posts
By Shelley Flannery In honor of Active Voice Communications’ 10th anniversary this month, we’re sharing our 10 favorite blog posts from over the years. We hope you enjoy reading them as much as we enjoyed [...]
10 Years, 10 Lessons Learned
By Stephanie Conner Ten years. That’s a lot of brochures, newsletters, feature articles, websites, annual reports, blog posts and other materials. Active Voice Communications made its official debut in March 2009. And in the [...]
Yes, Grammar Matters
Words matter. Words educate, inform, entertain and uplift us. They can also confuse, irritate or depress us. Writers carefully select the words they choose — whether for a headline, book dialogue, tagline or product [...]
Our Writers Share Where They Find Writing Inspiration
Every writer knows that sometimes you struggle. You get writer's block. You feel uninspired. You're drained. So, where do the pros go when they need to fuel their creative fire? Our team pondered the [...]
The Calculus Behind Word Counts
How many words should it be? This is a question I often ask editors and content managers. For writers, a word count is a useful gauge to estimate how long a project will take [...]
