Are You in the Right Content Mindset for 2020?
We’ve got some bad news. If you thought Jan. 1 was the date you needed to have your 2020 content plan finished, you were mistaken. It wasn’t Dec. 1 or even Nov. 1 for [...]
Why You Should Hire a Ghostwriter (Even if You Love to Write)
At first, the thought of hiring a ghostwriter was inconceivable to me. I love to write, and I’m good at it, so why would I ever hire someone to do it for me? Sure, I [...]
7 Calls to Action to Nurture Prospects (Hint: Not Everything Is About Buying)
Annnnd done! Another piece of content can be checked off your to-do list. It’s time for happy hour! But wait, you almost forgot to write a call to action. Short and uncomplicated, it’s tempting [...]
How to Save Money on Content Creation
Content, content, content! It’s the Marcia Brady of marketing, getting all the attention these days. You’ve been told content will help you engage new customers, breed loyalty among current ones and drive sales. It [...]
It’s Time to Start Planning for 2020
“Plan 2020 content.” It’s been on your to-do list for a couple of weeks now, but it keeps getting bumped for more urgent matters. After all, it’s just one line item. It can’t take [...]
The Secrets to Stellar Storytelling
Think about a movie you just had to tell your friends about. A book you couldn’t put down. A television program you binge-watched. What was it that made you come back for more? The [...]
Assemble a Copywriting Dream Team
Spider-Man can handle a lot — muggers, murderers and villains out for revenge. But sometimes tasks (like saving the world) are too big for any one superhero. That’s when he calls on his [...]
What Type of Creative Are You?
People on the outside often assume we “creatives” are all just like Don Draper. That we can walk into a meeting and spitball award-winning ideas that bring everyone to tears or knee-slapping laughter [...]
QUIZ: What Type of Creative Are You?
Are you more artsy or analytical? Strategic or inspirational? See which creative type best describes you. 1. HR announces an upcoming gingerbread house decorating contest. You: A. Run right out to the bulk candy [...]
How to Write Your Own Style Guide
Create a company style guide. It’s been there, on your to-do list since you assumed your role. And yet, every week, there it remains. It seems like such a daunting task and, really, why bother? [...]
