How to Write: A Donor Profile
Donor profiles are a nice way for hospital foundations, universities, private schools and other nonprofits to acknowledge the people who support them with donations both big and small. They also are a great opportunity to [...]
9 Feature Article Intros to Hook Your Readers
What’s the hardest part of an article to write? If you said, “the introduction,” you’re not alone. A full 80% of AVC writers agree. Introductions — or, for us journalism folks, leads/ledes — are [...]
How to Write: A Print Article
Most marketing is done digitally these days, but there is still value in print … perhaps even more than ever before. If it’s been awhile since you’ve written for print — or you’re new to [...]
The Power of Patient Success Stories
It’s easy to get caught up in reporting on the new technology your hospital has acquired or new procedure a physician is offering — especially when that’s the directive from above. We get it; [...]
15 Years, 15 Lessons I’ve Learned
By Stephanie Conner If Active Voice Communications were a kid, she’d be a year away from getting her driver’s license. And with a company that is 15 years old, it’s hard to not feel like [...]
How to Write: a Q&A
If they made “I <3 Q&As” bumper stickers, you better believe everyone at AVC would have one. After all, Q&As are an excellent way to present content, particularly if you’re looking to: jam a lot [...]
National Grammar Day Q&A
At AVC, we love National Grammar Day. We get excited about the chance to tell you why grammar still matters in the digital age. We take the opportunity to share our favorite grammar resources. We [...]
How to Write: A Business Case Study
Case studies may not be the sexiest type of content around, but they are effective. Give this stat some thought: 73% of successful B2B content marketing teams produce case studies as compared with 61% of [...]
How to Write an Award Submission
You’re not working overtime to produce on-point creative just to win a trophy. Between sales numbers, marketing metrics, upticks in awareness and simply what the CEO thinks, there are plenty of ways to measure the [...]
7 Common Content Mistakes and How to Avoid Them
As self-proclaimed content nerds, we love to see businesses publishing informative blog posts, educational ebooks and entertaining videos. So much so that we sometimes cheer. Goooooo, content! On the flip side, it’s tough to [...]