Movies and TV would have us believe the creative process only applies to “true artists” — you know, like actors who refuse to break character while filming and sculptors who abstain from eating until their masterpieces are complete. But every type of creative has a creative process. And understanding and nurturing your team members’ creative [...]
How many times have you sat down to write an article and thought, “Ooh, I’ve written about this before. I’ll use the original as a starting point. Yay! I’m going to save so much time!” (Or is that just how I talk to myself?) Anyway, it takes you for-ev-er to find the article in the [...]
Are you tired of writing the same ol’ how-to articles and customer success stories? If so, guess what? Your audience is probably tired of reading them, too. It’s easy to get stuck in a content rut when time is of the essence, and all you’re trying to do is keep up. But if your content [...]
In marketing, the CTA (call to action) is everything. CTA this, CTA that. What’s the CTA here? This needs a stronger CTA. We talk up the CTA so much that even our family members know what the initialism stands for. (And yet, somehow, after all these years, Microsoft Word still thinks I’m trying to type [...]
Interactive content is ________ : A. Attention-grabbing B. More engaging than static content C. A great way to collect customer info D. Expensive E. All of the above The correct answer is E. All of the above. These days, everyone is putting out content (even if it isn’t quality content). But few businesses are producing [...]
You’ve returned refreshed from summer vacation, and the kids are getting ready to head back to school. You know what that means: It’s time to start thinking about 2022! Now, we know what you’re thinking … 2022?! We’re only barely halfway through 2021! And you’re right. But trust us when we say that waiting until [...]
It’s become second nature for you to pluck quotes from your content and turn them into social media posts. It’s a quick and simple way to get more out of your investment. But could you be getting an even better return by taking a single story and telling it multiple ways? Content production can be [...]
She never gets me what I need on time. He’s always asking for more changes. She can’t make up her mind! Sometimes dealing with internal clients is the most challenging part of a project. But the truth is, as a creative services or marcomm professional, you need your internal clients. And lord knows they [...]
Don’t you just love writing days? You leisurely pour your coffee, sit down at your computer and let the words flow for hours and hours. You get blog post after blog post written — all before lunch — and all is well with the world. Hahahaha! In reality, it’s more like this: You grab [...]
One of our writers recently shared the following story: Back in college, she — who hails from Pittsburgh — was dating a guy who was born and raised in Arizona. One fall, her family came to visit from the East Coast (and meet the boyfriend). He showed up to the family gathering in white shorts. [...]
