Right People, Right Tasks, Right Time

2018-12-21T15:10:40+00:00December 20th, 2018|Blog|

We’ve done a lot of work with healthcare companies over the years — insurers, employee wellness providers, hospitals all over the country, even a local gym — and one message that we hear over and over is that it’s important for patients to get the right care in the right setting at the right time. [...]

5 Ways to Get a Blog Post Out Quickly

2018-11-30T17:00:14+00:00November 30th, 2018|Blog|

No matter how much we plan, there will be instances where you just simply run out of time. Someone on your staff gets sick. People take vacations. A holiday shuts down the office for a few days. Maybe there’s been a merger or acquisition drawing your attention away. Perhaps you were focusing your resources elsewhere. [...]

Fight the Urge to Skip Ahead to Your Content Plan

2018-10-31T04:23:03+00:00October 31st, 2018|Blog|

A content plan is an invaluable tool. It keeps your team on track. It helps you be more strategic. It’s a great device for communicating with other teams in your organization. And having a plan can save you money. Clearly, I love content plans. I want everyone to have one. (And I want to help [...]

What’s Your 2019 Game Plan?

2018-09-26T17:21:46+00:00September 26th, 2018|Blog|

By Stephanie Conner and Allison Thomas Without smart strategic planning, the big wins just don’t happen. Every decent coach (and content marketer) knows it’s true. You don’t make up plays on game day, and you don’t build a content plan while you’re creating content. Now, do some teams attempt this? Of course. But very few [...]

Why Your Marketing Plan Needs a Content Plan

2018-08-28T11:40:32+00:00August 27th, 2018|Blog|

A couple of years ago, I started noticing a trend among my clients and colleagues. Writing requests were coming in at the last minute (even more than usual). Creative briefs were becoming rarer, and when they did exist, were vague. And strategy was taking a back seat to simply putting content out there. The downsides [...]

Why Content Creators Should Focus on Quality Over Quantity Every Time

2018-07-31T16:45:36+00:00July 31st, 2018|Blog|

  When you plan your content calendar, it’s important to think about frequency. Maybe you aim to share on social media daily, blog twice weekly, publish an enewsletter monthly and offer an ebook biannually. As I work with clients on content planning — a process I love and believe is essential — the most common [...]

Writers Share How They Regularly Improve Their Writing Skills

2018-05-30T18:13:38+00:00May 29th, 2018|Blog|

At Active Voice Communications, we have a deep bench to call on when large or quick-turnaround copy projects necessitate a team. I love the writers I work with and am proud to have them on my team. I asked this talented bunch this question: What is one thing you do to improve your own writing [...]

5 Tips for Giving Meaningful Creative Feedback

2018-05-30T18:12:45+00:00May 29th, 2018|Blog|

You want to work with writers and designers and photographers who are as strategic as they are creative. We talk a lot about the importance of thinking through strategy when we tackle any creative endeavor. But it’s also important for strategic communicators and project managers to understand the creative process and be able to provide [...]

Stuck? Try One of These Four Writing Approaches

2018-04-24T19:59:54+00:00April 24th, 2018|Blog|

  If you are a person who writes frequently, you might have a writing approach that you regularly rely on. Oftentimes, non-writers are looking for that perfect way to write — that bulletproof way to create great copy. But in my experience, there is no single perfect writing process. Every writer has his or her [...]