As marketers, we love a good narrative story or infographic. But sometimes your content or medium calls for a straightforward news article. News stories are an appropriate format for basic information, such as for an executive newsletter or a press release. If you didn’t go to journalism school, here’s your primer on how to write [...]
Sometimes when you’re writing, you have all the time in the world. Ha! Just kidding. In marketing, it’s a privilege to have more than a week to complete any one assignment. Add in meetings, email and other everyday activities, and rush writing assignments are often the norm. And that means being able to write quickly [...]
When deciding how to communicate a message, it’s easy to get stuck in what we like to call a BPR, or blog post rut. Yes, we just made that up, but it really should be a thing. Because all too often, people assume everything can — and should — be communicated through words alone. But [...]
Throw a party, pop the champagne and get ready to celebrate! It’s National Grammar Day! (What? Doesn’t everyone celebrate this glorious holiday? Is that just us word nerds?) OK, maybe we don’t party like it’s 1999 (or ’99 — both are acceptable!). But we do like to spread our love and excitement of grammar [...]
As a marketer, you know how to write a narrative that tells a story. But do you know how to write one that shows a story? When you write a narrative that shows, you describe the benefits of your product less, and instead, let the benefits speak for themselves through the story. And that’s what [...]
Movies and TV would have us believe the creative process only applies to “true artists” — you know, like actors who refuse to break character while filming and sculptors who abstain from eating until their masterpieces are complete. But every type of creative has a creative process. And understanding and nurturing your team members’ creative [...]
How many times have you sat down to write an article and thought, “Ooh, I’ve written about this before. I’ll use the original as a starting point. Yay! I’m going to save so much time!” (Or is that just how I talk to myself?) Anyway, it takes you for-ev-er to find the article in the [...]
Are you tired of writing the same ol’ how-to articles and customer success stories? If so, guess what? Your audience is probably tired of reading them, too. It’s easy to get stuck in a content rut when time is of the essence, and all you’re trying to do is keep up. But if your content [...]
In marketing, the CTA (call to action) is everything. CTA this, CTA that. What’s the CTA here? This needs a stronger CTA. We talk up the CTA so much that even our family members know what the initialism stands for. (And yet, somehow, after all these years, Microsoft Word still thinks I’m trying to type [...]
Interactive content is ________ : A. Attention-grabbing B. More engaging than static content C. A great way to collect customer info D. Expensive E. All of the above The correct answer is E. All of the above. These days, everyone is putting out content (even if it isn’t quality content). But few businesses are producing [...]
