Blog

Give Your Customers the Content They Crave

2022-06-26T21:57:36+00:00December 28th, 2020|Blog|

Remember: Before you blast out your messages, find out what your audience needs. Then, figure out how you can provide it to them.   I can’t tell you how many times my son has come into my office and asked, “What are you doing?” and I answer, “Writing.”  Then we both look at [...]

Comments Off on Give Your Customers the Content They Crave

You’re Not Ready for 2021 Until You Do These Things

2021-01-12T20:21:49+00:00November 16th, 2020|Blog|

OK, 2020 ... hasn't been the best. But you powered through, and your 2021 content plan is locked and loaded. You have buy-in from key stakeholders. You’ve completed or nearly completed any redesigns. You’ve booked interviews for your January podcasts and videos. And you’ve assigned — maybe even started editing? — copy for your January [...]

Comments Off on You’re Not Ready for 2021 Until You Do These Things

Recognize Your Team with Custom Content Awards (FREE DOWNLOADS)

2020-07-26T04:40:41+00:00November 16th, 2020|Blog|

Whether we’ll admit it or not, we creatives like our work to be appreciated. And while recognition from third-party organizations is great for the resume, sometimes it’s the kudos we get internally that means the most. (It’s also much cheaper.)  To make creating your own content awards easier for you, we’ve put together a kit [...]

Comments Off on Recognize Your Team with Custom Content Awards (FREE DOWNLOADS)

Does Your Company’s Passion Shine Through?

2020-10-27T19:46:26+00:00October 20th, 2020|Blog|

Company culture is a relatively new concept. Don’t think so? Try bringing it up at Thanksgiving dinner and see what Grandpa has to say about it. My guess? “Company culture? In my day, the company culture was to work! End of story!” (And I’d love to know what actual responses you get, by the way, [...]

Comments Off on Does Your Company’s Passion Shine Through?

3 Ways to Make Your Purpose a Priority

2020-10-28T05:22:49+00:00October 20th, 2020|Blog|

Want your employees to embody your company values? Make sure you have the following pieces in place to start: Develop a distinct brand that is reflected internally and externally. Passion and purpose won’t shine through to your customers unless it’s first absorbed by your employees. When we say employees should be living the purpose, we [...]

Comments Off on 3 Ways to Make Your Purpose a Priority

3 Ways to Make Your Thought Leadership Marketing Work

2020-07-11T03:46:38+00:00September 20th, 2020|Blog|

OK, let’s say you are indeed a thought leader in the truest sense. What should you keep in mind?  Lead with information and ideas. Let the ideas and your content take center stage rather than focusing on your own bio.  Be specific and go deep. When you have a tight niche, you can afford the [...]

Comments Off on 3 Ways to Make Your Thought Leadership Marketing Work

You Might Not Be a Thought Leader … and That’s OK

2020-07-11T03:52:06+00:00September 20th, 2020|Blog|

  More and more, as I work with clients on content planning, I get requests for “thought leadership” content. But that’s where the direction ends. Oftentimes, when I ask what those thoughts might be, there are no answers. And sometimes we have a difficult time even coming up with who in the organization could lend [...]

Comments Off on You Might Not Be a Thought Leader … and That’s OK

Resources for Content Planning

2020-08-12T17:11:17+00:00August 23rd, 2020|Blog|

Want to maximize your content and resources? Planning is key. These two resources will help. Let’s Get Started Guide. If you’re at the beginning of the content planning process, our quick-start guide will help you think through the basics. Assignment Letter Template. Our assignment letter template is simple and gives you everything you need to [...]

Comments Off on Resources for Content Planning

Repurposing Content — the Right Way

2020-10-28T04:32:59+00:00August 20th, 2020|Blog|

Too many marketers think repurposing content is simply a way to make up for poor planning or last-minute requests. Need a blog post by tomorrow but no one to write it? Just slap a new lede on one from last month. Can’t track down approvals on the guide that’s being promoted in next week’s pay-per-click [...]

Comments Off on Repurposing Content — the Right Way

Your 2021 Content Planning Timeline

2020-08-12T17:13:30+00:00July 25th, 2020|Blog|

Every August, we say this: It’s time to start thinking about next year’s content plan. (And marketing plan, if you haven’t already done so.) And yes, we're really saying it this year, too. We know — 2020 has been rough. And for a lot of us, planning even a few weeks in advance is hard, [...]

Comments Off on Your 2021 Content Planning Timeline
Go to Top