Why Your Marketing Plan Needs a Content Plan

2018-08-28T11:40:32+00:00 August 27th, 2018|Blog|

A couple of years ago, I started noticing a trend among my clients and colleagues. Writing requests were coming in at the last minute (even more than usual). Creative briefs were becoming rarer, and when they did exist, were vague. And strategy was taking a back seat to simply putting content out there. The downsides [...]

Why Content Creators Should Focus on Quality Over Quantity Every Time

2018-07-31T16:45:36+00:00 July 31st, 2018|Blog|

  When you plan your content calendar, it’s important to think about frequency. Maybe you aim to share on social media daily, blog twice weekly, publish an enewsletter monthly and offer an ebook biannually. As I work with clients on content planning — a process I love and believe is essential — the most common [...]

Writers Share How They Regularly Improve Their Writing Skills

2018-05-30T18:13:38+00:00 May 29th, 2018|Blog|

At Active Voice Communications, we have a deep bench to call on when large or quick-turnaround copy projects necessitate a team. I love the writers I work with and am proud to have them on my team. I asked this talented bunch this question: What is one thing you do to improve your own writing [...]

5 Tips for Giving Meaningful Creative Feedback

2018-05-30T18:12:45+00:00 May 29th, 2018|Blog|

You want to work with writers and designers and photographers who are as strategic as they are creative. We talk a lot about the importance of thinking through strategy when we tackle any creative endeavor. But it’s also important for strategic communicators and project managers to understand the creative process and be able to provide [...]

Stuck? Try One of These Four Writing Approaches

2018-04-24T19:59:54+00:00 April 24th, 2018|Blog|

  If you are a person who writes frequently, you might have a writing approach that you regularly rely on. Oftentimes, non-writers are looking for that perfect way to write — that bulletproof way to create great copy. But in my experience, there is no single perfect writing process. Every writer has his or her [...]

Personality Types and Your Next Brainstorming Session

2018-01-26T22:53:01+00:00 January 26th, 2018|Blog|

For a lot of marketers and creative types, brainstorming is a way of life. Coming up with new ideas. Creating clever campaigns to drive engagement. Being strategic with creative assets. This is where we left-brainers thrive, right? Meh. Maybe. One truth about marketing and advertising you don’t often hear is that creative brainstorming isn’t everyone’s [...]

6 Ways to Mix Up Your Next Creative Brainstorm Session

2018-01-21T17:47:12+00:00 January 18th, 2018|Blog|

You need story ideas for the next newsletter, so you call a brainstorm. Looking for art concepts for the corporate magazine? Schedule a brainstorm. Trying to figure out what to name the new company blog? Brainstorm, brainstorm, brainstorm! If you work in a large department or in a creative agency, you might be organizing and/or [...]