More Time Thinking = Less Time Doing In our constant push to get things done, it’s easy to move at a frenetic pace in marketing. Articles, blog posts, white papers, emails, podcasts, videos. Employees, media, investors, customers, social followers. So much to produce for so many audiences. How do we get it all done? Either [...]
It’s Which Word Wednesday. Instead of the usual training video addressing a specific set of often-confused words, today is a POP QUIZ! Hooray! This is a great time to test your progress and see which lessons you might need to revisit. OK, here we go. In each of the sentences below, which word would you [...]
Can you use passive voice? Sure. Should you? Maybe. (photo by Thinkstock) When your company name is Active Voice Communications, you invariably get questions about active and passive voice. Do you never use passive voice? Do you hate it? Is it just absolutely the worst thing ever? No, I don’t hate it. [...]
(Photo by Thinkstock) In my early journalism career, I worked as a copy editor and wrote numerous headlines (good, brilliant, cute, meh) for newspapers and magazines. I’ve worked in marketing and public relations and have written countless headlines for articles, reports, brochures and blog posts. As communicators — whether we are in [...]
You’re buried. You’re short on time and long on demands for content. It’s time to hire a freelance writer or two to help you out of this jam. If you’ve never hired a writer before, this might seem daunting. One of the most important things you can do is to make sure you know what [...]
Trust is a tricky, delicate thing. (Thinkstock) We live in strange times. I don’t have to tell you that. Our level of trust for essential institutions is eroding. And that’s a serious problem. But, of course, trust is a tricky thing. It’s personal. It’s subjective. It takes a long time to build and [...]
It's Which Word Wednesday. Most weeks we'll be offering up a training video addressing a specific set of often-confused words. Today, let's take a pop quiz on the lessons covered so far. In each of the sentences below, which word would you use? 1. Notorious or famous: Mark was a _______ philanthropist. 2. Eager [...]
Happy New Year from Active Voice Communications! (photo: Thinkstock) This is the time of year to reflect, plan, purge our junk (literally and figuratively) and think about how we want to be better in the new year. As you think about your New Year's resolutions for 2017, consider going beyond losing weight [...]
New Year’s resolutions aren’t for everyone. Heck, a lot of us get to a point where we know ourselves well enough to know we don’t stick with them for one reason or another. Personally, I’m guilty of making too many resolutions — it just ends up being unrealistic. I mean, really, what was I smoking [...]
After a big or challenging project, I like to step back and take time to think about the experience, to reflect on any lessons learned. In a previous job, we’d bring the team together in a meeting called a postmortem. What went well? What was disastrous? How can we improve processes? I often find myself [...]
