You’re constantly creating web content for product pages, sales promotions and the company blog, but when was the last time you really optimized your homepage? We’re not just talking about SEO. Does your homepage engage users? Does it provide clear calls to action? Is the information up to date? Although homepages are no longer necessarily [...]
Dec. 31 always feels like a deadline. But if you’re racing to get things done by the end of the year, it will be difficult to start 2025 off on the right foot mentally. As we say goodbye to 2024, we’re making a point to do five things that will allow us to refresh this [...]
More than half (58%) of marketers rated their content marketing strategies as only “moderately effective” in a recent survey by the Content Marketing Institute. Another 12% stated they weren’t effective. Less than a third (29%) of marketers said they were satisfied with their content strategies. If you are one of the latter, that’s great! Keep [...]
A content plan is similar to a marketing plan except that it’s specific to your content. And you need one — STAT! Here’s everything that needs to be inside. Download Our Infographic
Donor profiles are a nice way for hospital foundations, universities, private schools and other nonprofits to acknowledge the people who support them with donations both big and small. They also are a great opportunity to entice others to give. When your audience relates to a donor, they’re more likely to make a donation of their [...]
What’s the hardest part of an article to write? If you said, “the introduction,” you’re not alone. A full 80% of AVC writers agree. Introductions — or, for us journalism folks, leads/ledes — are tough to write because they are so. much. pressure! Not only do they need to pull the reader in, but [...]
How to Write: A Video Voiceover Script With 96% of marketers saying video is a crucial part of their content strategy, it’s only a matter of time before you’ll be asked to write a voiceover script (if you haven’t already). And while script writing sounds simple — after all, most marketing videos in 2024 are [...]
Most marketing is done digitally these days, but there is still value in print … perhaps even more than ever before. If it’s been awhile since you’ve written for print — or you’re new to it altogether — there are some nuances you’ll want to keep in mind when crafting your piece. Here are our [...]
It’s easy to get caught up in reporting on the new technology your hospital has acquired or new procedure a physician is offering — especially when that’s the directive from above. We get it; hospital administration allocates large percentages of their budget to these types of things, and they want you to shout the [...]
By Stephanie Conner If Active Voice Communications were a kid, she’d be a year away from getting her driver’s license. And with a company that is 15 years old, it’s hard to not feel like a grizzled old veteran. But the truth is that I am humbled and proud to still be in this profession [...]
