Marketers report their No. 1 goal when creating landing pages is lead generation (44%, according to HubSpot), making these pages a critical marketing tool across industries. And for a landing page to be effective, it needs to consist of several key elements, including engaging visuals, a compelling offer, an easy-to-fill-out contact form and, you guessed [...]
With National Grammar Day almost upon us, it’s a great time to test your skills. Whether you’re a professional writer or editor, a student or a recreational wordsmith, this quiz will let you know where you stand on a handful of the grammar, word choice and punctuation basics everyone should know. 1. Choose the [...]
Professional bios are one of those things everyone should have but no one wants to write. That’s why executives and other professionals often outsource the task. Here’s how to approach penning a professional bio for someone else. 1. Establish the purpose of the professional bio. It’s tempting to write a general bio for someone [...]
You’re constantly creating web content for product pages, sales promotions and the company blog, but when was the last time you really optimized your homepage? We’re not just talking about SEO. Does your homepage engage users? Does it provide clear calls to action? Is the information up to date? Although homepages are no longer necessarily [...]
Dec. 31 always feels like a deadline. But if you’re racing to get things done by the end of the year, it will be difficult to start 2025 off on the right foot mentally. As we say goodbye to 2024, we’re making a point to do five things that will allow us to refresh this [...]
More than half (58%) of marketers rated their content marketing strategies as only “moderately effective” in a recent survey by the Content Marketing Institute. Another 12% stated they weren’t effective. Less than a third (29%) of marketers said they were satisfied with their content strategies. If you are one of the latter, that’s great! Keep [...]
A content plan is similar to a marketing plan except that it’s specific to your content. And you need one — STAT! Here’s everything that needs to be inside. Download Our Infographic
Donor profiles are a nice way for hospital foundations, universities, private schools and other nonprofits to acknowledge the people who support them with donations both big and small. They also are a great opportunity to entice others to give. When your audience relates to a donor, they’re more likely to make a donation of their [...]
What’s the hardest part of an article to write? If you said, “the introduction,” you’re not alone. A full 80% of AVC writers agree. Introductions — or, for us journalism folks, leads/ledes — are tough to write because they are so. much. pressure! Not only do they need to pull the reader in, but [...]
How to Write: A Video Voiceover Script With 96% of marketers saying video is a crucial part of their content strategy, it’s only a matter of time before you’ll be asked to write a voiceover script (if you haven’t already). And while script writing sounds simple — after all, most marketing videos in 2024 are [...]
