As self-proclaimed content nerds, we love to see businesses publishing informative blog posts, educational ebooks and entertaining videos. So much so that we sometimes cheer. Goooooo, content! On the flip side, it’s tough to see content in the wild that misses the mark. That’s because we know how much time and effort (and budget) [...]
From the look of your inbox each morning, it would seem that just about anyone can write a marketing email. Writing an effective marketing email, however? That’s a different story. Email marketing is a specialty all its own that takes practice and skill to be able to do it well. The good news is [...]
Ever wonder what the biggest difference is between a highly effective content marketing team and a less-than-effective one? Is it budget? Caliber of staff? Support from the C-suite? Nope (although these things are important, too). It’s having a documented content plan. Two-thirds of the most successful marcom teams have written content plans as compared with [...]
A patient success story is kind of like a customer testimonial on prednisone. (Gosh, I love me a healthcare marketing joke!) Seriously though, customer success stories are effective because people connect with people. It’s not just someone in an ivory tower telling them about expensive, potentially life-altering services they have no personal experience with. (Little [...]
It’s been a few months since ChatGPT launched, and we’ve purposely stayed mum on the subject until we could assess the product and determine our stance as a team. Now we have one, and it’s this: AVC won’t be using ChatGPT for copywriting anytime soon (if ever). When the world first learned about ChatGPT [...]
A close cousin to the listicle, a charticle is exactly what it sounds like: an article presented in chart form. This type of content is ideal when presenting information that compares and contrasts or is repetitive. It’s super scannable, too, making it great for social media and inclusion in larger pieces, such as white papers [...]
Stop us if this sounds familiar: Your workdays are spent in meetings, strategizing, tracking things down and checking email — oh so much email! — leaving you little time to actually write the content you’ve planned. So you end up spending time at night or on the weekends writing, when you actually can devote time [...]
A listicle — which is simply an article presented as a list — is one of content marketing’s most basic tools. Great for grabbing attention and conveying quick bits of information, listicles can be highly effective when used correctly. Here’s how to write a listicle in five simple steps: 1. Decide on a topic [...]
Every day is Grammar Day at AVC, but in March we get to celebrate without seeming completely off the rails. On the (slim) chance it’s not circled on your calendar, Grammar Day this year is Saturday, March 4, 2023. And on the (slimmer) chance you can’t think of how to celebrate, don’t worry! We’ve got [...]
If you want to make your content instantly more effective, make it interactive. Women’s magazines have known this for decades. (Why, yes, I would love to find out which celebrity’s hairstyle I should have!) And the concept has only proliferated in the digital age. According to a Demand Gen Report, website visitors are twice as [...]
