Blog

Assemble a Copywriting Dream Team

2019-05-22T04:14:03+00:00 May 20th, 2019|Blog|

    Spider-Man can handle a lot — muggers, murderers and villains out for revenge. But sometimes tasks (like saving the world) are too big for any one superhero. That’s when he calls on his friends Ironman, Thor and Captain America to help get the job done. Because if one superhero is good, two, five [...]

What Type of Creative Are You?

2019-04-22T20:18:50+00:00 April 20th, 2019|Blog|

    People on the outside often assume we “creatives” are all just like Don Draper. That we can walk into a meeting and spitball award-winning ideas that bring everyone to tears or knee-slapping laughter in a matter of minutes. And, yes, some creative geniuses can nail creative concepts with little to no preparation. But [...]

QUIZ: What Type of Creative Are You?

2019-04-22T20:19:47+00:00 April 20th, 2019|Blog|

  Are you more artsy or analytical? Strategic or inspirational? See which creative type best describes you. 1. HR announces an upcoming gingerbread house decorating contest. You: A. Run right out to the bulk candy store to stock up on supplies. B. Start drawing up a schematic for how you’ll execute your design. C. Email [...]

10 Years, 10 Lessons Learned

2019-03-22T14:31:49+00:00 February 25th, 2019|Blog|

  By Stephanie Conner Ten years. That’s a lot of brochures, newsletters, feature articles, websites, annual reports, blog posts and other materials. Active Voice Communications made its official debut in March 2009. And in the past decade, I’ve been fortunate to work with clients in various industries — healthcare, technology, higher education, real estate, banking, [...]

Yes, Grammar Matters

2019-03-22T14:28:16+00:00 February 15th, 2019|Blog|

  Words matter. Words educate, inform, entertain and uplift us. They can also confuse, irritate or depress us. Writers carefully select the words they choose — whether for a headline, book dialogue, tagline or product name. Yes, words matter. But so do the rules of grammar that surround them. Many writers excel at research, interviewing [...]

Our Writers Share Where They Find Writing Inspiration

2019-01-31T01:37:01+00:00 January 28th, 2019|Blog|

  Every writer knows that sometimes you struggle. You get writer's block. You feel uninspired. You're drained. So, where do the pros go when they need to fuel their creative fire? Our team pondered the question: Which magazine or book do you turn to for inspiration? Where are your favorite places to find good writing? Here's [...]

Our Writers’ Favorite Writers

2019-01-31T01:38:24+00:00 January 23rd, 2019|Blog|

There are two important things you need to do in order to become a better writer. First, you need to write a lot. And second: read. Read as much as you can and with as much variety as you can ... fiction, nonfiction, prose, poetry, humor, recipes, technology, blogs, books, short stories. Read it all. [...]