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Your Step-by-Step Guide to Creating a Content Plan

2023-09-20T06:07:17+00:00August 21st, 2023|Blog|

Ever wonder what the biggest difference is between a highly effective content marketing team and a less-than-effective one? Is it budget? Caliber of staff? Support from the C-suite?  Nope (although these things are important, too). It’s having a documented content plan.  Two-thirds of the most successful marcom teams have written content plans as compared with [...]

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How to Write: A Patient Success Story

2023-08-18T23:16:51+00:00July 25th, 2023|Blog|

A patient success story is kind of like a customer testimonial on prednisone. (Gosh, I love me a healthcare marketing joke!) Seriously though, customer success stories are effective because people connect with people. It’s not just someone in an ivory tower telling them about expensive, potentially life-altering services they have no personal experience with. (Little [...]

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Why AVC Isn’t Using ChatGPT for Writing

2023-07-12T06:25:08+00:00June 25th, 2023|Blog|

  It’s been a few months since ChatGPT launched, and we’ve purposely stayed mum on the subject until we could assess the product and determine our stance as a team. Now we have one, and it’s this: AVC won’t be using ChatGPT for copywriting anytime soon (if ever).  When the world first learned about ChatGPT [...]

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How to Write: A Charticle

2023-06-19T17:54:39+00:00May 29th, 2023|Blog|

A close cousin to the listicle, a charticle is exactly what it sounds like: an article presented in chart form. This type of content is ideal when presenting information that compares and contrasts or is repetitive. It’s super scannable, too, making it great for social media and inclusion in larger pieces, such as white papers [...]

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When Does It Make Sense to Outsource Writing?

2023-05-20T08:01:29+00:00May 1st, 2023|Blog|

Stop us if this sounds familiar: Your workdays are spent in meetings, strategizing, tracking things down and checking email — oh so much email! — leaving you little time to actually write the content you’ve planned. So you end up spending time at night or on the weekends writing, when you actually can devote time [...]

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5 Steps to Writing a Listicle

2023-04-21T05:01:57+00:00March 20th, 2023|Blog|

A listicle — which is simply an article presented as a list — is one of content marketing’s most basic tools. Great for grabbing attention and conveying quick bits of information, listicles can be highly effective when used correctly.  Here’s how to write a listicle in five simple steps:   1. Decide on a topic [...]

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8 Ways to Celebrate National Grammar Day

2023-03-27T07:31:41+00:00February 20th, 2023|Blog|

Every day is Grammar Day at AVC, but in March we get to celebrate without seeming completely off the rails. On the (slim) chance it’s not circled on your calendar, Grammar Day this year is Saturday, March 4, 2023. And on the (slimmer) chance you can’t think of how to celebrate, don’t worry! We’ve got [...]

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How to Write: A Quiz That Engages

2023-02-21T00:28:30+00:00January 25th, 2023|Blog|

If you want to make your content instantly more effective, make it interactive. Women’s magazines have known this for decades. (Why, yes, I would love to find out which celebrity’s hairstyle I should have!) And the concept has only proliferated in the digital age.  According to a Demand Gen Report, website visitors are twice as [...]

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What to Look for in a Freelance Writer

2022-12-27T19:05:10+00:00December 27th, 2022|Blog|

If you’re like the 71% of marketers who said content marketing has become more important to their organizations in the past year, you’re probably in for a busy 2023. You may even already be feeling the pressure with requests coming in from various departments who are raring to get campaigns out in Q1. And you [...]

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How to Write: A Podcast Script

2022-10-24T02:12:05+00:00November 16th, 2022|Blog|

Podcasts come in all shapes and sizes. So, when we talk about how to write a podcast script, of course, there’s no one way to do it. (Then again, there’s no one way to write, well, anything.) But for the purposes of this post, we are going to focus on how to put together a [...]

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