It’s the new year and you’re excited to get to work on your 2020 content calendar. Sure, you wish it had been done months ago, but it is what it is. Fortunately, you feel refreshed now that the holidays are over, and you’re looking forward to getting your team into a conference room for [...]
Good news: There’s still time to start 2020 off right by getting your team in the right mindset for the new year — and thus producing stellar work and measurable results — and beyond. Here are five ways to do that. 1. Let’s resolve to plan better. If you really want to start [...]
At first, the thought of hiring a ghostwriter was inconceivable to me. I love to write, and I’m good at it, so why would I ever hire someone to do it for me? Sure, I had brought in writers to help me with projects, but hiring someone to actually write on my behalf? No, thank [...]
Annnnd done! Another piece of content can be checked off your to-do list. It’s time for happy hour! But wait, you almost forgot to write a call to action. Short and uncomplicated, it’s tempting to leave writing calls to action until last. But, really, that’s where we should be starting. Because every piece of [...]
Content, content, content! It’s the Marcia Brady of marketing, getting all the attention these days. You’ve been told content will help you engage new customers, breed loyalty among current ones and drive sales. It is the end-all-be-all of your marketing strategy. Answers to all your marketing problems lie in content. And not just any [...]
“Plan 2020 content.” It’s been on your to-do list for a couple of weeks now, but it keeps getting bumped for more urgent matters. After all, it’s just one line item. It can’t take that much time … right? A content plan isn’t something you can check off your list in an hour, afternoon [...]
Think about a movie you just had to tell your friends about. A book you couldn’t put down. A television program you binge-watched. What was it that made you come back for more? The story. Decent writing is great. Wonderful acting and superb cinematography are to be appreciated. But without a compelling story, these [...]
Spider-Man can handle a lot — muggers, murderers and villains out for revenge. But sometimes tasks (like saving the world) are too big for any one superhero. That’s when he calls on his friends Ironman, Thor and Captain America to help get the job done. Because if one superhero is good, two, five [...]
People on the outside often assume we “creatives” are all just like Don Draper. That we can walk into a meeting and spitball award-winning ideas that bring everyone to tears or knee-slapping laughter in a matter of minutes. And, yes, some creative geniuses can nail creative concepts with little to no preparation. But [...]
Are you more artsy or analytical? Strategic or inspirational? See which creative type best describes you. 1. HR announces an upcoming gingerbread house decorating contest. You: A. Run right out to the bulk candy store to stock up on supplies. B. Start drawing up a schematic for how you’ll execute your design. C. Email [...]
