Company culture is a relatively new concept. Don’t think so? Try bringing it up at Thanksgiving dinner and see what Grandpa has to say about it. My guess? “Company culture? In my day, the company culture was to work! End of story!” (And I’d love to know what actual responses you get, by the way, [...]
Want your employees to embody your company values? Make sure you have the following pieces in place to start: Develop a distinct brand that is reflected internally and externally. Passion and purpose won’t shine through to your customers unless it’s first absorbed by your employees. When we say employees should be living the purpose, we [...]
OK, let’s say you are indeed a thought leader in the truest sense. What should you keep in mind? Lead with information and ideas. Let the ideas and your content take center stage rather than focusing on your own bio. Be specific and go deep. When you have a tight niche, you can afford the [...]
More and more, as I work with clients on content planning, I get requests for “thought leadership” content. But that’s where the direction ends. Oftentimes, when I ask what those thoughts might be, there are no answers. And sometimes we have a difficult time even coming up with who in the organization could lend [...]
Want to maximize your content and resources? Planning is key. These two resources will help. Let’s Get Started Guide. If you’re at the beginning of the content planning process, our quick-start guide will help you think through the basics. Assignment Letter Template. Our assignment letter template is simple and gives you everything you need to [...]
Too many marketers think repurposing content is simply a way to make up for poor planning or last-minute requests. Need a blog post by tomorrow but no one to write it? Just slap a new lede on one from last month. Can’t track down approvals on the guide that’s being promoted in next week’s pay-per-click [...]
Every August, we say this: It’s time to start thinking about next year’s content plan. (And marketing plan, if you haven’t already done so.) And yes, we're really saying it this year, too. We know — 2020 has been rough. And for a lot of us, planning even a few weeks in advance is hard, [...]
Interviews aren’t always easy, and no two are the same. But you can save yourself some time by having a template to start from. Here’s one to download.Download
I’ve conducted countless interviews in my career, and every time, I learn something new, not only about the topic at hand but also about the actual process of interviewing. That’s because interviewing is a learned skill, and I’m constantly looking to improve. Why do interviewing skills matter? A quality interview gets better quotes. It helps [...]
As a creative, you love your work and care about every word, every image, every design, every note. But in agency or corporate work, there are a lot of competing priorities — executives, other teams, even other content creators who don’t seem to understand what you do. So, we want to remind you that YOU [...]
