OK, let’s say you are indeed a thought leader in the truest sense. What should you keep in mind? 

Lead with information and ideas. Let the ideas and your content take center stage rather than focusing on your own bio. 

Be specific and go deep. When you have a tight niche, you can afford the time and effort to go deep into your topic. This also means you’re likely to have less competition. 


Engage in conversations. Don’t just drop a blog post or article and consider your work done. Engage on social media, participate in conferences, accept interview requests. Most importantly, do as much listening as anything else — and be a part of the larger conversations happening in your field.