Too many marketers think repurposing content is simply a way to make up for poor planning or last-minute requests. Need a blog post by tomorrow but no one to write it? Just slap a new lede on one from last month. Can’t track down approvals on the guide that’s being promoted in next week’s pay-per-click [...]
Every August, we say this: It’s time to start thinking about next year’s content plan. (And marketing plan, if you haven’t already done so.) And yes, we're really saying it this year, too. We know — 2020 has been rough. And for a lot of us, planning even a few weeks in advance is hard, [...]
Interviews aren’t always easy, and no two are the same. But you can save yourself some time by having a template to start from. Here’s one to download.Download
I’ve conducted countless interviews in my career, and every time, I learn something new, not only about the topic at hand but also about the actual process of interviewing. That’s because interviewing is a learned skill, and I’m constantly looking to improve. Why do interviewing skills matter? A quality interview gets better quotes. It helps [...]
As a creative, you love your work and care about every word, every image, every design, every note. But in agency or corporate work, there are a lot of competing priorities — executives, other teams, even other content creators who don’t seem to understand what you do. So, we want to remind you that YOU [...]
Be proactive, be proactive, be proactive. Communications experts love to tout the benefits of being proactive. But what if the constant requests for flyers, PowerPoints and webpages have your team saddled with such a backlog that it’s all you can do to get even one of your own social posts up each day? How are [...]
Living a healthy lifestyle by eating right and exercising is the key to lowering your cancer risk, preventing heart disease, reducing your chances of developing diabetes, etc., etc., etc. Every time I write an article about a health condition, the experts tell me the answer to lowering my risk lies in lifestyle changes. But I’ll [...]
I love food — especially delicious, healthy food — so you can imagine my delight when I learned healthy eating can boost creativity. I also love trying new dishes and developing my own recipes to accommodate my son’s food allergies. (You can read about that journey on my personal blog, Kiddos Cook.) So I’ve rounded [...]
If you think Hell hath no fury like a woman scorned, you’ve never been on Twitter the day the Associated Press (AP) releases its annual style updates. Each year, the news co-op adds entries for new or newly popular terms, adds context to existing entries and sometimes, to the chagrin of many copy editors the [...]
So, you have a style guide. (If not, start with our advice on how to create a style guide.) But what about a process for updating it? If you’re open to taking suggestions from others in your organization when it comes to making changes to it, consider creating a request form that lives on your [...]
