Ever wonder what the biggest difference is between a highly effective content marketing team and a less-than-effective one? Is it budget? Caliber of staff? Support from the C-suite? Nope (although these things are important, too). It’s having a documented content plan. Two-thirds of the most successful marcom teams have written content plans as compared with [...]
A patient success story is kind of like a customer testimonial on prednisone. (Gosh, I love me a healthcare marketing joke!) Seriously though, customer success stories are effective because people connect with people. It’s not just someone in an ivory tower telling them about expensive, potentially life-altering services they have no personal experience with. (Little [...]
It’s been a few months since ChatGPT launched, and we’ve purposely stayed mum on the subject until we could assess the product and determine our stance as a team. Now we have one, and it’s this: AVC won’t be using ChatGPT for copywriting anytime soon (if ever). When the world first learned about ChatGPT [...]
A close cousin to the listicle, a charticle is exactly what it sounds like: an article presented in chart form. This type of content is ideal when presenting information that compares and contrasts or is repetitive. It’s super scannable, too, making it great for social media and inclusion in larger pieces, such as white papers [...]
Stop us if this sounds familiar: Your workdays are spent in meetings, strategizing, tracking things down and checking email — oh so much email! — leaving you little time to actually write the content you’ve planned. So you end up spending time at night or on the weekends writing, when you actually can devote time [...]
A listicle — which is simply an article presented as a list — is one of content marketing’s most basic tools. Great for grabbing attention and conveying quick bits of information, listicles can be highly effective when used correctly. Here’s how to write a listicle in five simple steps: 1. Decide on a topic [...]
Every day is Grammar Day at AVC, but in March we get to celebrate without seeming completely off the rails. On the (slim) chance it’s not circled on your calendar, Grammar Day is March 4. And on the (slimmer) chance you can’t think of how to celebrate, don’t worry! We’ve got a host of ideas [...]
If you want to make your content instantly more effective, make it interactive. Women’s magazines have known this for decades. (Why, yes, I would love to find out which celebrity’s hairstyle I should have!) And the concept has only proliferated in the digital age. According to a Demand Gen Report, website visitors are twice as [...]
If you’re like the 71% of marketers who said content marketing has become more important to their organizations in the past year, you’re probably in for a busy 2023. You may even already be feeling the pressure with requests coming in from various departments who are raring to get campaigns out in Q1. And you [...]
Podcasts come in all shapes and sizes. So, when we talk about how to write a podcast script, of course, there’s no one way to do it. (Then again, there’s no one way to write, well, anything.) But for the purposes of this post, we are going to focus on how to put together a [...]
