The airlines are at it again. As the holidays approach, it's time for them to jack up their fees. Extra fees and rate hikes to travel during peak times — like if you want to arrive in time for Thanksgiving or Christmas — are on the horizon. OK, let's start with: This actually does make [...]
As a one-time self-described news junkie, I may have reduced my news consumption, but am still probably more of a newshound than most. I love my Google Reader, watch multiple networks (time permitting), and I subscribe to various broadcasts on iTunes. So, it's hard for me not to be quite simply fascinated by what's happening [...]
There was a time when Facebook was for college kids. Without a .edu e-mail address, you were fresh out of social media luck. But now that the popular site has more than 250 million active users and the fastest-growing demographic is over 35, we all have dollar signs in our eyes and cash register ch-chings [...]
NOTE: I encourage people to comment on this blog. It's about dialog. However, this is not an opportunity to espouse political views on health care (or any other topic). Comment on the discourse. Comment on the media. Deliver your insights on misinformation campaigns or marketing ploys. But please leave political diatribes at the door. Thank [...]
I believe in marketing. I believe in PR. I believe that solid strategic communications efforts can drive consumer behavior. But I also believe that if you don't have a good product or service, marketing and PR cannot be the lone fuel of your business. I was reminded of this recently when visiting a family member [...]
We've all been there. Maybe that internship when you were younger didn't measure up to the job description, and to add insult to injury, you had to work for free. Or your first job out of school didn't give you much brain food. Or as an experienced pro, you were treated like a newbie. Not [...]
On Sunday morning, I received a link to a Wall Street Journal blog from my dad. The blog focused on what’s viral online right now and included two videos — one for Evian using rollerskating babies and one about United breaking guitars. That evening, my mom forwarded me the YouTube link to the Evian commercial. [...]
The first few hours of my day are typically predictable — breakfast, e-mails, small work tasks, exercise and scan the news. I listen to NPR and peruse MSNBC.com. Occasionally, I check out a few local sites and review my Google Reader for anything else of interest. But a newspaper hasn't come to my house in [...]
Our long national nightmare is over. I am, of course, referring to the media's coverage of Michael Jackson's death and funeral. OK, I know, I know. It's not over. There are still reports to be filed, estates to be litigated and doctors who might get sued. For the record, I was never a big fan [...]
Today, I'd love to have a conversation with you about the way you view copy. Even without such a conversation, I ask you to consider a question you may or may not have considered before. As copywriters, we're taught that words matter. Then, we tell our clients, our bosses and our friends that words matter. [...]