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5 Tips for PR Pros: Improving Your Relationships with Writers
Lately, a number of writers I know are finding reason to either bash PR pros — or call out a positive experience with one as a rarity. This is highly disappointing, especially given the number of former reporters who venture into PR. I value my relationships with PR practitioners for a number of reasons. When [...]
Make Your E-mail Work for You
You know your Web site, your business cards and your collateral are marketing tools, but what about your e-mail? I'm not talking about e-newsletter; I'm talking about day-to-day e-mailing. Here are a few things to consider: 1. Your e-mail address. Are you using an AOL or Hotmail address? If you're trying to present yourself as [...]
7 Ways to Ensure Your Press Release Isn’t Read
I've been on both ends of the press release. There have been times in my career when I've been the one to write and send them. At other times, I've been the recipient. As a writer for various outlets these days, I'm on several media lists and receive quite a few releases. I also work [...]
5 Reasons to Hire a Contract Writer
There are a lot of folks out there who aren't sure if hiring a consultant is the best fit for their company. I get that. And truly, it might not be. But if you're on the fence, I offer these five reasons to consider a contract writer. 1. It can be cheaper than hiring new [...]
4 Things to Consider When Hiring a Writer
If you're planning to hire a writer or are managing one now, here are four things to keep in mind that might help make the project go more smoothly. 1. Be specific about your needs. If you're asking an editorial contractor to provide a quote, make sure you're specific about what it entails — and [...]
Some Things We’re Thankful For
At this time of year, most of us are stopping to reflect on the year that’s past — and to consider what we might have learned that we can use to make 2010 even better. We’re also taking a moment to stop and be thankful. For my part, I am thankful for the wonderful clients, [...]
Where Have All the Journalists Gone?
If you're a newshound, you probably have a certain number of newspapers, Web sites and networks you turn to. One of mine admittedly is Fox News. I watch it to see stories you don't see on other networks. And sometimes — like in the case of Glenn Beck — I tune in for a giggle. [...]
Regarding the Coverage of Fort Hood …
Today, I'd like to take a moment to offer up a blog you might not be familiar with. If you're interested in media analysis, critiques and musings, check out veteran media exec's Alan D. Mutter's Reflections of a Newsosaur. In today's post, he comments on the media's ethnic profiling in its Mt. Hood coverage. Click [...]
Maybe 24 Hours of News is Too Much
By now — unless you've been hiding in your attic — you know of the "Balloon Boy" from Colorado. Yesterday, I received a call from my mother telling me to turn my TV to CNN for some dramatic coverage of the balloon. I obliged. And there it was — video of the family's experimental balloon [...]