One person whose job I don't want today: Gov. Mark Sanford's press secretary. I'm sure that job has more than its fair share of hard, stressful and just plain bad days, but on a day when your client/boss destroys his political and personal reputation in one press conference, that's gotta be a tough day. Let's [...]
In a recent conversation with a colleague, we embarked on the subject of social media. For those of us in media/marketing/communications, social media is so often where our conversations end up. How can we make Facebook and Twitter work for us? How can we get more hits on YouTube? Etc. I personally include "social media [...]
There are a lot of components to being a good PR/Marketing/Media professional. Yes, being a good writer or editor is one expectation. Understanding the business. Delivering creative ideas. Providing stellar customer service — or at the base level, at least returning phone calls and e-mails. (This gets missed more than you might realize.) And we're [...]
When you think of Facebook, MySpace, Twitter and other social networks, it's easy to think two things: 1. Young people. 2. What a waste of time. And while Twitter's demographic is actually a bit older than you might suspect, social networks of all stripes are gaining in popularity in all age groups — yes, even [...]
With the advent of citizen journalism and free, easy-to-use online publishing tools, media consumers have an infinite number of places to go for information. We can read blogs, subscribe to podcasts, follow people on Twitter and tune in to YouTube. But even with these changes in our midst, I've been under the impression that one [...]
Here's some not-so-shocking news: A majority of executives say they have a right to know how employees portray themselves and their organizations on social networks like Facebook and Twitter, according to a Deloitte LLP survey. Also not shocking: Employees say they disagree. But what IS surprising is that only 53 percent of employees believe their [...]
Whether it's the success of trashy daytime talk shows where "real" (I have to have my doubts) people expose their every thought or the expanse of news programming where we are privy to the words of so many talking heads, there's something in the American psyche these days that demands we speak. Talking — a [...]
Hello, and welcome to AVC's blog! There are hundreds—er, probably thousands—of communications and marketing blogs out there, so I appreciate you taking the time to read this one. In the weeks and months ahead, this blog will be devoted to commenting on marketing and PR trends (yes, there will probably be something on Twitter soon) [...]