How to Write: A Video Voiceover Script
How to Write: A Video Voiceover Script With 96% of marketers saying video is a crucial part of their content strategy, it’s only a matter of time before you’ll be asked to write a voiceover [...]
How to Write: A Print Article
Most marketing is done digitally these days, but there is still value in print … perhaps even more than ever before. If it’s been awhile since you’ve written for print — or you’re new to [...]
The Power of Patient Success Stories
It’s easy to get caught up in reporting on the new technology your hospital has acquired or new procedure a physician is offering — especially when that’s the directive from above. We get it; [...]
15 Years, 15 Lessons I’ve Learned
By Stephanie Conner If Active Voice Communications were a kid, she’d be a year away from getting her driver’s license. And with a company that is 15 years old, it’s hard to not feel like [...]
How to Write: a Q&A
If they made “I <3 Q&As” bumper stickers, you better believe everyone at AVC would have one. After all, Q&As are an excellent way to present content, particularly if you’re looking to: jam a lot [...]
National Grammar Day Q&A
At AVC, we love National Grammar Day. We get excited about the chance to tell you why grammar still matters in the digital age. We take the opportunity to share our favorite grammar resources. We [...]
How to Write: A Business Case Study
Case studies may not be the sexiest type of content around, but they are effective. Give this stat some thought: 73% of successful B2B content marketing teams produce case studies as compared with 61% of [...]
How to Write an Award Submission
You’re not working overtime to produce on-point creative just to win a trophy. Between sales numbers, marketing metrics, upticks in awareness and simply what the CEO thinks, there are plenty of ways to measure the [...]
7 Common Content Mistakes and How to Avoid Them
As self-proclaimed content nerds, we love to see businesses publishing informative blog posts, educational ebooks and entertaining videos. So much so that we sometimes cheer. Goooooo, content! On the flip side, it’s tough to [...]
How to Write: A Marketing Email
From the look of your inbox each morning, it would seem that just about anyone can write a marketing email. Writing an effective marketing email, however? That’s a different story. Email marketing is a [...]