How to Write: An Effective Infographic
When deciding how to communicate a message, it’s easy to get stuck in what we like to call a BPR, or blog post rut. Yes, we just made that up, but it really should be [...]
How to Improve Your Grammar Skills
Throw a party, pop the champagne and get ready to celebrate! It’s National Grammar Day! (What? Doesn’t everyone celebrate this glorious holiday? Is that just us word nerds?) OK, maybe we don’t party like [...]
How to Write: A Compelling Narrative
As a marketer, you know how to write a narrative that tells a story. But do you know how to write one that shows a story? When you write a narrative that shows, you describe [...]
Put the ‘Pro’ in Creative Process
Movies and TV would have us believe the creative process only applies to “true artists” — you know, like actors who refuse to break character while filming and sculptors who abstain from eating until their [...]
3 Ways to Make Finding Past Content Easy
How many times have you sat down to write an article and thought, “Ooh, I’ve written about this before. I’ll use the original as a starting point. Yay! I’m going to save so much time!” [...]
6 Ways to Tell a Story That Aren’t Narrative
Are you tired of writing the same ol’ how-to articles and customer success stories? If so, guess what? Your audience is probably tired of reading them, too. It’s easy to get stuck in a content [...]
Effective CTAs Start with Great Content
In marketing, the CTA (call to action) is everything. CTA this, CTA that. What’s the CTA here? This needs a stronger CTA. We talk up the CTA so much that even our family members know [...]
Interactive Content on a Budget
Interactive content is ________ : A. Attention-grabbing B. More engaging than static content C. A great way to collect customer info D. Expensive E. All of the above The correct answer is E. All of [...]
August To-Do: Set Your 2022 Goals
You’ve returned refreshed from summer vacation, and the kids are getting ready to head back to school. You know what that means: It’s time to start thinking about 2022! Now, we know what you’re thinking [...]
Get More Out of Your Content
It’s become second nature for you to pluck quotes from your content and turn them into social media posts. It’s a quick and simple way to get more out of your investment. But could you [...]