12 Signs You’re a Real Writer
We all write. We write emails and letters. We write texts. We write blog posts. Some write legal opinions. Others write creative briefs. We write short stories or poems or song lyrics. We all have [...]
Personality Types and Your Next Brainstorming Session
For a lot of marketers and creative types, brainstorming is a way of life. Coming up with new ideas. Creating clever campaigns to drive engagement. Being strategic with creative assets. This is where we left-brainers [...]
6 Ways to Mix Up Your Next Creative Brainstorm Session
You need story ideas for the next newsletter, so you call a brainstorm. Looking for art concepts for the corporate magazine? Schedule a brainstorm. Trying to figure out what to name the new company blog? [...]
4 Ways to Use Technology to Run a Successful Virtual Brainstorm
It’s January. A new year. A new set of marketing goals to achieve and fun new content to create. A fresh slate. But one thing that hasn’t changed is your lack of time. Even the [...]
A Content Writer’s New Year’s Resolutions for 2018
It's hard to believe, but 2017 is almost behind us. With each fresh year, I get excited. I stop to reflect and set goals (New Year's resolutions, some call them). I think about how I [...]
No, I Will Not Capitalize Your Job Title
Could you hear my eye rolling all the way from your office? You probably did. Followed by a sigh and maybe a grunt. (I'm not very subtle sometimes.) I'm sorry, but some days, I just [...]
Want to Drive a Communicator Crazy? Say These 6 Things.
Communications is not rocket science or brain surgery. A lot of people can communicate. But strategic communications isn’t always easy. It takes thought and skill and training and time. Organizations run the gamut in terms [...]
WWW Pop Quiz #3: Which Word Should You Use?
It’s Which Word Wednesday. Instead of the usual training video addressing a specific set of often-confused words, today is a POP QUIZ! Lucky you! This is a great time to test your progress and see [...]
Are You Adding the Right Content Players to Your Content Team?
When you’re working on a content project — whether that’s a large website, an e-book, a magazine or a blog — you might be responsible for hiring a content team to help with your copy. [...]
Now Is the Time to Start Thinking About Your 2018 Content Plan
Are you ready to start thinking about your 2018 content plan? You should be. If you haven’t looked at a calendar recently, let me be the bearer of some shocking news: This year [...]
