Yes, Grammar Matters
Words matter. Words educate, inform, entertain and uplift us. They can also confuse, irritate or depress us. Writers carefully select the words they choose — whether for a headline, book dialogue, tagline or product [...]
Our Writers Share Where They Find Writing Inspiration
Every writer knows that sometimes you struggle. You get writer's block. You feel uninspired. You're drained. So, where do the pros go when they need to fuel their creative fire? Our team pondered the [...]
The Calculus Behind Word Counts
How many words should it be? This is a question I often ask editors and content managers. For writers, a word count is a useful gauge to estimate how long a project will take [...]
Our Writers’ Favorite Writers
There are two important things you need to do in order to become a better writer. First, you need to write a lot. And second: read. Read as much as you can and with as [...]
Have You Recharged Your Creative Battery Recently?
Over the summer, I took two weeks off for vacation. Two glorious weeks! Before I left, it had occurred to me that I hadn’t taken time off from work in about 14 months. When [...]
Right People, Right Tasks, Right Time
We’ve done a lot of work with healthcare companies over the years — insurers, employee wellness providers, hospitals all over the country, even a local gym — and one message that we hear over and [...]
5 Ways to Get a Blog Post Out Quickly
No matter how much we plan, there will be instances where you just simply run out of time. Someone on your staff gets sick. People take vacations. A holiday shuts down the office for a [...]
Fight the Urge to Skip Ahead to Your Content Plan
A content plan is an invaluable tool. It keeps your team on track. It helps you be more strategic. It’s a great device for communicating with other teams in your organization. And having a plan [...]
What’s Your 2019 Game Plan?
By Stephanie Conner and Allison Thomas Without smart strategic planning, the big wins just don’t happen. Every decent coach (and content marketer) knows it’s true. You don’t make up plays on game day, and you [...]
Why Your Marketing Plan Needs a Content Plan
A couple of years ago, I started noticing a trend among my clients and colleagues. Writing requests were coming in at the last minute (even more than usual). Creative briefs were becoming rarer, and when [...]
