3 Ways to Make Finding Past Content Easy
How many times have you sat down to write an article and thought, “Ooh, I’ve written about this before. I’ll use the original as a starting point. Yay! I’m going to save so much time!” [...]
6 Ways to Tell a Story That Aren’t Narrative
Are you tired of writing the same ol’ how-to articles and customer success stories? If so, guess what? Your audience is probably tired of reading them, too. It’s easy to get stuck in a content [...]
Effective CTAs Start with Great Content
In marketing, the CTA (call to action) is everything. CTA this, CTA that. What’s the CTA here? This needs a stronger CTA. We talk up the CTA so much that even our family members know [...]
Interactive Content on a Budget
Interactive content is ________ : A. Attention-grabbing B. More engaging than static content C. A great way to collect customer info D. Expensive E. All of the above The correct answer is E. All of [...]
August To-Do: Set Your 2022 Goals
You’ve returned refreshed from summer vacation, and the kids are getting ready to head back to school. You know what that means: It’s time to start thinking about 2022! Now, we know what you’re thinking [...]
Get More Out of Your Content
It’s become second nature for you to pluck quotes from your content and turn them into social media posts. It’s a quick and simple way to get more out of your investment. But could you [...]
How to Deal with Difficult Internal Clients
She never gets me what I need on time. He’s always asking for more changes. She can’t make up her mind! Sometimes dealing with internal clients is the most challenging part of a project. [...]
Getting Creative with Your Time Management
Don’t you just love writing days? You leisurely pour your coffee, sit down at your computer and let the words flow for hours and hours. You get blog post after blog post written — [...]
Establishing Your Organization’s Copy Style
One of our writers recently shared the following story: Back in college, she — who hails from Pittsburgh — was dating a guy who was born and raised in Arizona. One fall, her family came [...]
Does Grammar Really Matter? Yes.
Writers, editors and word lovers the world over will soon be celebrating National Grammar Day on March 4. (Yes, we totally celebrate this glorious day.) It’s OK to think we’re crazy for doing so. After [...]