Start the New Year Right by Doing These 5 Things Now
Dec. 31 always feels like a deadline. But if you’re racing to get things done by the end of the year, it will be difficult to start 2025 off on the right foot mentally. As [...]
Top Content Plan Complaints — and How to Fix Them
More than half (58%) of marketers rated their content marketing strategies as only “moderately effective” in a recent survey by the Content Marketing Institute. Another 12% stated they weren’t effective. Less than a third (29%) [...]
The Anatomy of a Content Plan
A content plan is similar to a marketing plan except that it’s specific to your content. And you need one — STAT! Here’s everything that needs to be inside. Download Our Infographic [...]
How to Write: A Donor Profile
Donor profiles are a nice way for hospital foundations, universities, private schools and other nonprofits to acknowledge the people who support them with donations both big and small. They also are a great opportunity to [...]
9 Feature Article Intros to Hook Your Readers
What’s the hardest part of an article to write? If you said, “the introduction,” you’re not alone. A full 80% of AVC writers agree. Introductions — or, for us journalism folks, leads/ledes — are [...]
How to Write: A Video Voiceover Script
How to Write: A Video Voiceover Script With 96% of marketers saying video is a crucial part of their content strategy, it’s only a matter of time before you’ll be asked to write a voiceover [...]
How to Write: A Print Article
Most marketing is done digitally these days, but there is still value in print … perhaps even more than ever before. If it’s been awhile since you’ve written for print — or you’re new to [...]
The Power of Patient Success Stories
It’s easy to get caught up in reporting on the new technology your hospital has acquired or new procedure a physician is offering — especially when that’s the directive from above. We get it; [...]
15 Years, 15 Lessons I’ve Learned
By Stephanie Conner If Active Voice Communications were a kid, she’d be a year away from getting her driver’s license. And with a company that is 15 years old, it’s hard to not feel like [...]
How to Write: a Q&A
If they made “I <3 Q&As” bumper stickers, you better believe everyone at AVC would have one. After all, Q&As are an excellent way to present content, particularly if you’re looking to: jam a lot [...]