Our Writers’ Favorite Writers
There are two important things you need to do in order to become a better writer. First, you need to write a lot. And second: read. Read as much as you can and with as [...]
Have You Recharged Your Creative Battery Recently?
Over the summer, I took two weeks off for vacation. Two glorious weeks! Before I left, it had occurred to me that I hadn’t taken time off from work in about 14 months. When [...]
Right People, Right Tasks, Right Time
We’ve done a lot of work with healthcare companies over the years — insurers, employee wellness providers, hospitals all over the country, even a local gym — and one message that we hear over and [...]
5 Ways to Get a Blog Post Out Quickly
No matter how much we plan, there will be instances where you just simply run out of time. Someone on your staff gets sick. People take vacations. A holiday shuts down the office for a [...]
Fight the Urge to Skip Ahead to Your Content Plan
A content plan is an invaluable tool. It keeps your team on track. It helps you be more strategic. It’s a great device for communicating with other teams in your organization. And having a plan [...]
What’s Your 2019 Game Plan?
By Stephanie Conner and Allison Thomas Without smart strategic planning, the big wins just don’t happen. Every decent coach (and content marketer) knows it’s true. You don’t make up plays on game day, and you [...]
Why Your Marketing Plan Needs a Content Plan
A couple of years ago, I started noticing a trend among my clients and colleagues. Writing requests were coming in at the last minute (even more than usual). Creative briefs were becoming rarer, and when [...]
Why Content Creators Should Focus on Quality Over Quantity Every Time
When you plan your content calendar, it’s important to think about frequency. Maybe you aim to share on social media daily, blog twice weekly, publish an enewsletter monthly and offer an ebook biannually. As [...]
Writers Share How They Regularly Improve Their Writing Skills
At Active Voice Communications, we have a deep bench to call on when large or quick-turnaround copy projects necessitate a team. I love the writers I work with and am proud to have them on [...]
5 Tips for Giving Meaningful Creative Feedback
You want to work with writers and designers and photographers who are as strategic as they are creative. We talk a lot about the importance of thinking through strategy when we tackle any creative endeavor. [...]
