A Content Writer’s New Year’s Resolutions for 2018
It's hard to believe, but 2017 is almost behind us. With each fresh year, I get excited. I stop to reflect and set goals (New Year's resolutions, some call them). I think about how I [...]
No, I Will Not Capitalize Your Job Title
Could you hear my eye rolling all the way from your office? You probably did. Followed by a sigh and maybe a grunt. (I'm not very subtle sometimes.) I'm sorry, but some days, I just [...]
Want to Drive a Communicator Crazy? Say These 6 Things.
Communications is not rocket science or brain surgery. A lot of people can communicate. But strategic communications isn’t always easy. It takes thought and skill and training and time. Organizations run the gamut in terms [...]
WWW Pop Quiz #3: Which Word Should You Use?
It’s Which Word Wednesday. Instead of the usual training video addressing a specific set of often-confused words, today is a POP QUIZ! Lucky you! This is a great time to test your progress and see [...]
Are You Adding the Right Content Players to Your Content Team?
When you’re working on a content project — whether that’s a large website, an e-book, a magazine or a blog — you might be responsible for hiring a content team to help with your copy. [...]
Now Is the Time to Start Thinking About Your 2018 Content Plan
Are you ready to start thinking about your 2018 content plan? You should be. If you haven’t looked at a calendar recently, let me be the bearer of some shocking news: This year [...]
More Time Thinking = Less Time Doing
More Time Thinking = Less Time Doing In our constant push to get things done, it’s easy to move at a frenetic pace in marketing. Articles, blog posts, white papers, emails, podcasts, videos. Employees, media, [...]
WWW Pop Quiz #2: Which Word Should You Use?
It’s Which Word Wednesday. Instead of the usual training video addressing a specific set of often-confused words, today is a POP QUIZ! Hooray! This is a great time to test your progress and see which [...]
Yes, Sometimes Passive Voice Is OK (Really)
Can you use passive voice? Sure. Should you? Maybe. (photo by Thinkstock) When your company name is Active Voice Communications, you invariably get questions about active and passive voice. Do you never [...]
Let’s Agree to Stop With the Over-the-Top Adjectives
(Photo by Thinkstock) In my early journalism career, I worked as a copy editor and wrote numerous headlines (good, brilliant, cute, meh) for newspapers and magazines. I’ve worked in marketing and public [...]
