How to Write: a Compelling Homepage
You’re constantly creating web content for product pages, sales promotions and the company blog, but when was the last time you really optimized your homepage? We’re not just talking about SEO. Does your homepage engage [...]
Start the New Year Right by Doing These 5 Things Now
Dec. 31 always feels like a deadline. But if you’re racing to get things done by the end of the year, it will be difficult to start 2025 off on the right foot mentally. As [...]
Top Content Plan Complaints — and How to Fix Them
More than half (58%) of marketers rated their content marketing strategies as only “moderately effective” in a recent survey by the Content Marketing Institute. Another 12% stated they weren’t effective. Less than a third (29%) [...]
The Anatomy of a Content Plan
A content plan is similar to a marketing plan except that it’s specific to your content. And you need one — STAT! Here’s everything that needs to be inside. Download Our Infographic [...]
How to Write: A Donor Profile
Donor profiles are a nice way for hospital foundations, universities, private schools and other nonprofits to acknowledge the people who support them with donations both big and small. They also are a great opportunity to [...]
9 Feature Article Intros to Hook Your Readers
What’s the hardest part of an article to write? If you said, “the introduction,” you’re not alone. A full 80% of AVC writers agree. Introductions — or, for us journalism folks, leads/ledes — are [...]
How to Write: A Video Voiceover Script
How to Write: A Video Voiceover Script With 96% of marketers saying video is a crucial part of their content strategy, it’s only a matter of time before you’ll be asked to write a voiceover [...]
How to Write: A Print Article
Most marketing is done digitally these days, but there is still value in print … perhaps even more than ever before. If it’s been awhile since you’ve written for print — or you’re new to [...]
The Power of Patient Success Stories
It’s easy to get caught up in reporting on the new technology your hospital has acquired or new procedure a physician is offering — especially when that’s the directive from above. We get it; [...]
15 Years, 15 Lessons I’ve Learned
By Stephanie Conner If Active Voice Communications were a kid, she’d be a year away from getting her driver’s license. And with a company that is 15 years old, it’s hard to not feel like [...]