If you're planning to hire a writer or are managing one now, here are four things to keep in mind that might help make the project go more smoothly. 1. Be specific about your needs. If you're asking an editorial contractor to provide a quote, make sure you're specific about what it entails — and [...]
At this time of year, most of us are stopping to reflect on the year that’s past — and to consider what we might have learned that we can use to make 2010 even better. We’re also taking a moment to stop and be thankful. For my part, I am thankful for the wonderful clients, [...]
If you're a newshound, you probably have a certain number of newspapers, Web sites and networks you turn to. One of mine admittedly is Fox News. I watch it to see stories you don't see on other networks. And sometimes — like in the case of Glenn Beck — I tune in for a giggle. [...]
Today, I'd like to take a moment to offer up a blog you might not be familiar with. If you're interested in media analysis, critiques and musings, check out veteran media exec's Alan D. Mutter's Reflections of a Newsosaur. In today's post, he comments on the media's ethnic profiling in its Mt. Hood coverage. Click [...]
By now — unless you've been hiding in your attic — you know of the "Balloon Boy" from Colorado. Yesterday, I received a call from my mother telling me to turn my TV to CNN for some dramatic coverage of the balloon. I obliged. And there it was — video of the family's experimental balloon [...]
The airlines are at it again. As the holidays approach, it's time for them to jack up their fees. Extra fees and rate hikes to travel during peak times — like if you want to arrive in time for Thanksgiving or Christmas — are on the horizon. OK, let's start with: This actually does make [...]
As a one-time self-described news junkie, I may have reduced my news consumption, but am still probably more of a newshound than most. I love my Google Reader, watch multiple networks (time permitting), and I subscribe to various broadcasts on iTunes. So, it's hard for me not to be quite simply fascinated by what's happening [...]
There was a time when Facebook was for college kids. Without a .edu e-mail address, you were fresh out of social media luck. But now that the popular site has more than 250 million active users and the fastest-growing demographic is over 35, we all have dollar signs in our eyes and cash register ch-chings [...]
NOTE: I encourage people to comment on this blog. It's about dialog. However, this is not an opportunity to espouse political views on health care (or any other topic). Comment on the discourse. Comment on the media. Deliver your insights on misinformation campaigns or marketing ploys. But please leave political diatribes at the door. Thank [...]
I believe in marketing. I believe in PR. I believe that solid strategic communications efforts can drive consumer behavior. But I also believe that if you don't have a good product or service, marketing and PR cannot be the lone fuel of your business. I was reminded of this recently when visiting a family member [...]