Most marketing is done digitally these days, but there is still value in print … perhaps even more than ever before. If it’s been awhile since you’ve written for print — or you’re new to it altogether — there are some nuances you’ll want to keep in mind when crafting your piece. Here are our [...]
It’s easy to get caught up in reporting on the new technology your hospital has acquired or new procedure a physician is offering — especially when that’s the directive from above. We get it; hospital administration allocates large percentages of their budget to these types of things, and they want you to shout the [...]
By Stephanie Conner If Active Voice Communications were a kid, she’d be a year away from getting her driver’s license. And with a company that is 15 years old, it’s hard to not feel like a grizzled old veteran. But the truth is that I am humbled and proud to still be in this profession [...]
If they made “I <3 Q&As” bumper stickers, you better believe everyone at AVC would have one. After all, Q&As are an excellent way to present content, particularly if you’re looking to: jam a lot of info into a single article, make search engine optimization a breeze or position your organization (or an individual) as [...]
At AVC, we love National Grammar Day. We get excited about the chance to tell you why grammar still matters in the digital age. We take the opportunity to share our favorite grammar resources. We celebrate in true, word-nerd fashion. This year, we’re celebrating the big day by answering the grammar questions we get asked [...]
Case studies may not be the sexiest type of content around, but they are effective. Give this stat some thought: 73% of successful B2B content marketing teams produce case studies as compared with 61% of overall content teams, according to a report by the Content Marketing Institute. Case studies are effective because they do what [...]
You’re not working overtime to produce on-point creative just to win a trophy. Between sales numbers, marketing metrics, upticks in awareness and simply what the CEO thinks, there are plenty of ways to measure the effectiveness of your work. But recognition in the form of earning an industry award is a nice-to-have for a few [...]
As self-proclaimed content nerds, we love to see businesses publishing informative blog posts, educational ebooks and entertaining videos. So much so that we sometimes cheer. Goooooo, content! On the flip side, it’s tough to see content in the wild that misses the mark. That’s because we know how much time and effort (and budget) [...]
From the look of your inbox each morning, it would seem that just about anyone can write a marketing email. Writing an effective marketing email, however? That’s a different story. Email marketing is a specialty all its own that takes practice and skill to be able to do it well. The good news is [...]
Ever wonder what the biggest difference is between a highly effective content marketing team and a less-than-effective one? Is it budget? Caliber of staff? Support from the C-suite? Nope (although these things are important, too). It’s having a documented content plan. Two-thirds of the most successful marcom teams have written content plans as compared with [...]
