Over the weekend, I saw the latest installment of Marvel's Captain America series. I have a good friend who feels that comic-book movies are part of what's wrong with movie-making today, but man, I just can't get enough. I'm not a fan of comic books, but I really do love the Marvel movies. Anyway, as [...]
If you’ve been following our Wednesday Writing Prompt series, you know we’re trying to do a mix of marketing-related and personal prompts. Well, here’s one you can take either way. But either way, make it fun — and ideally, funny. This week’s writing prompt: Write three rules. You could make them for your office or [...]
A nervous source can tank an interview — ultimately leading to dull content. That's because nervous interviewees tend to give short answers and shy away from colorful responses. They might even appear defensive. If you want lively quotes and interesting anecdotes from your subject matter experts (SMEs), you want them to be relaxed and comfortable [...]
Today, I published a post — the 11th in our Wednesday Writing Prompt series — in honor of Star Wars Day. I invited you to have some creative fun and write about the five lessons you learned from Star Wars. Well, here are mine. Trust your instincts. Whether in business or motherhood or other facets [...]
Yoda's words of wisdom. A not-so-secret confession: I'm a big nerd. Comic book movies (preferably Marvel) and Star Wars are my jam. And today — Star Wars Day — I thought we could have a little Skywalker-inspired enjoyment for our writing prompt. On this most joyous of nerd holidays, I'd like to invite [...]
In sales and marketing, we often talk about pain points. These are the things — both small and large — that keep our businesses from running smoothly. They cost us money and man-hours. They cost us energy and stress and frustration and sleep. As marketers, we seek to understand our target market's pain points. What [...]
Always wanted a new About page for your company website? Do it now. It’s easy to neglect your company About page in lieu of more dynamic content efforts. After all, you can probably post to the blog with one or two signoffs, but the About page … well, that’s gonna need a full [...]
It's easy to get so busy producing content for your brand that you forget this one simple fact: You, too, are a consumer of content. So, this week, let's take a few minutes and think about a brand whose content you admire. It could be a competitor or just someone in your industry — or [...]
This might be one of the hardest of the Wednesday Writing Prompts so far. That's because I'm asking you to think of a piece of writing — yes, ANY — piece of writing that has affected you — in ANY way. This week's writing prompt: Name one piece of writing that has affected you at [...]
What is your favorite word? You know the drill for the Wednesday Writing Prompts. We're trying to drive creativity, give ourselves (just a little) time to think and have a little fun. But I think we've been a little light on the fun in recent weeks. So, this week, I encourage you [...]
