In sales and marketing, we often talk about pain points. These are the things — both small and large — that keep our businesses from running smoothly. They cost us money and man-hours. They cost us energy and stress and frustration and sleep. As marketers, we seek to understand our target market's pain points. What [...]
Always wanted a new About page for your company website? Do it now. It’s easy to neglect your company About page in lieu of more dynamic content efforts. After all, you can probably post to the blog with one or two signoffs, but the About page … well, that’s gonna need a full [...]
It's easy to get so busy producing content for your brand that you forget this one simple fact: You, too, are a consumer of content. So, this week, let's take a few minutes and think about a brand whose content you admire. It could be a competitor or just someone in your industry — or [...]
This might be one of the hardest of the Wednesday Writing Prompts so far. That's because I'm asking you to think of a piece of writing — yes, ANY — piece of writing that has affected you — in ANY way. This week's writing prompt: Name one piece of writing that has affected you at [...]
What is your favorite word? You know the drill for the Wednesday Writing Prompts. We're trying to drive creativity, give ourselves (just a little) time to think and have a little fun. But I think we've been a little light on the fun in recent weeks. So, this week, I encourage you [...]
What content do you crave? We talk a lot about content. What will bring more people to our website? What will get people to subscribe? We brainstorm story ideas. We seek out new ways to present information. We dig deep to find new angles. Sometimes in all of this content creation, we lose [...]
Tomorrow is St. Patrick’s Day. Before you bring on the corned beef and green beer, take time to participate in our fourth Wednesday Writing Prompt. Remember: The goal here is to get you writing and thinking — not to waste your day away. So, set a timer for 10 or 15 minutes and really focus [...]
Who is your ideal client? This is the third in our Wednesday Writing Prompt series. First time tuning in? Check out our first prompt and our second. Once again, set a timer for 15 minutes, and when you hear the ding, click “save” or close your journal. This week’s writing prompt: Describe your [...]
How do you want your clients to feel after they work with you? This is our second writing prompt in our Wednesday Writing Prompt series — a set of simple exercises to get you thinking and writing about your business, your content marketing strategy and how you convey it all. Missed the first [...]
What is your content mission statement? On a regular basis, I want to invite you to think about some aspect of your content marketing or writing or business development. That’s why I’m starting this Wednesday Writing Prompt series. (You can also catch it on Instagram every week.) You don’t have to turn it [...]
