You want to work with writers and designers and photographers who are as strategic as they are creative. We talk a lot about the importance of thinking through strategy when we tackle any creative endeavor. But it’s also important for strategic communicators and project managers to understand the creative process and be able to provide [...]
If you are a person who writes frequently, you might have a writing approach that you regularly rely on. Oftentimes, non-writers are looking for that perfect way to write — that bulletproof way to create great copy. But in my experience, there is no single perfect writing process. Every writer has his or her [...]
No matter how many As you got in English class or how many words you've written over the course of your career, you don't know all the grammar rules, all the style laws or all the words. Great writers still need to look things up — probably every day. The best writers know what [...]
As writers, content creators and marketers, we spend a lot of our time trying to figure out how to cut through the clutter and get our messages in front of the right audiences. That often means we are not spending enough time figuring out if what we have produced is easy to understand and [...]
We all write. We write emails and letters. We write texts. We write blog posts. Some write legal opinions. Others write creative briefs. We write short stories or poems or song lyrics. We all have things to say. We all have a story to tell. Yes, we all write. And some people are amazing at [...]
For a lot of marketers and creative types, brainstorming is a way of life. Coming up with new ideas. Creating clever campaigns to drive engagement. Being strategic with creative assets. This is where we left-brainers thrive, right? Meh. Maybe. One truth about marketing and advertising you don’t often hear is that creative brainstorming isn’t everyone’s [...]
You need story ideas for the next newsletter, so you call a brainstorm. Looking for art concepts for the corporate magazine? Schedule a brainstorm. Trying to figure out what to name the new company blog? Brainstorm, brainstorm, brainstorm! If you work in a large department or in a creative agency, you might be organizing and/or [...]
It’s January. A new year. A new set of marketing goals to achieve and fun new content to create. A fresh slate. But one thing that hasn’t changed is your lack of time. Even the most heroic of marketers and editors and writers can't have ALL the ideas. If you’re starting the year without a [...]
It's hard to believe, but 2017 is almost behind us. With each fresh year, I get excited. I stop to reflect and set goals (New Year's resolutions, some call them). I think about how I want this year to be different than the last. I consider myself — my health, my relationships, my business, my [...]
Could you hear my eye rolling all the way from your office? You probably did. Followed by a sigh and maybe a grunt. (I'm not very subtle sometimes.) I'm sorry, but some days, I just can’t take it anymore. When marketing and communications team members send out copy for a content review, we're trying to [...]
