By Shelley Flannery
In honor of Active Voice Communications’ 10th anniversary this month, we’re sharing our 10 favorite blog posts from over the years. We hope you enjoy reading them as much as we enjoyed writing them.
10. 5 Ways to Get a Blog Post Out Quickly
We’re all about having a plan, but sometimes you need to get something out, like, yesterday. Check out these ideas for easy blog posts that you’ll be able to put together in no time. Of course, you might also want to brush up on some tips for writing faster, too.
9. Are You Adding the Right Content Players to Your Content Team?
Great! You finally have the budget to produce some content. Now you need to hire or contract a team to help you do it. Make sure you know what you’re looking for before putting out the call.
8. 6 Ways to Mix Up Your Next Creative Brainstorm Session
Brainstorms can be essential for crowdsourcing new content ideas. But if your brainstorms keep producing the same results, it might be time to mix things up. Here’s how. Also, you’ll want to consider different personality types when brainstorming.
7. 5 Questions to Ask Before Hiring a Freelance Writer
Like many marketers, you’ve got too much on your plate: brochure requests, source approvals, launch materials and, oh, the meetings! You need to hire someone to help get the writing done. Before you do, ask yourself these five questions.
6. 7 Ways to Make Your Writing Clearer
Congratulations! You cut through the clutter, and your audiences are reading your content. But are your messages being understood? Make sure your readers are getting the most out of your writing with these seven tips.
5. Why Do I Keep Getting Crap from My Writers?
If you aren’t getting what you want from your writers, it might be you. Find out if you’re making one of these blunders. Then check out how to prepare a writer’s assignment that doesn’t suck.
4. Why Content Creators Should Focus on Quality Over Quantity Every Time
Uh oh, it’s the end of the month and you haven’t written a blog post in, well, too long. Should you just have your intern write something up and toss in a few keywords so you can take it live today? No, and here’s why.
3. 7 Considerations for Content That Builds Trust
Brand trust can be built — or eroded — with every interaction your customers have with your business. That includes your content. Here’s how to keep your content squarely in the “trust-building” column.
2. Why Your Marketing Plan Needs a Content Plan
You have a solid marketing plan in place that lays out your audience and goals. Now you need a content plan to help with the execution. Trust us, you’ll feel so much more organized. Here’s why a content plan is essential.
1. Stop Selling So Hard After a Purchase
We all know it’s much cheaper to retain a customer than acquire a new one, but if you keep hounding your brand loyalists, they may get turned off. Here’s how content marketing can help keep you top of mind without being pushy.
Now it’s your turn! Tell us which posts you liked best and what you’d like us to cover in the coming 10 years!