It’s easy to get so busy producing content for your brand that you forget this one simple fact: You, too, are a consumer of content. So, this week, let’s take a few minutes and think about a brand whose content you admire. It could be a competitor or just someone in your industry — or a brand you follow purely for pleasure.
This week’s writing prompt: What brand’s content do you admire?
Ask yourself some basic questions: What types of content do you consume? What do you like about it? When you’re done reading/listening/viewing, do you feel inspired? Smarter? Empowered?
What lessons can you apply to your own content? Is there a creative approach you can borrow?
It’s a big topic this week, but a fun — and useful — one.
Now, go write.