My dad is a smart guy. Throughout my life, he's been right a lot. But most of the time, he wasn't trying to be right. He was trying to teach me something. One piece of advice my dad gave me was foundational. And I guess I thought all parents passed down this truism to their [...]
In a recent conversation with a colleague, we embarked on the subject of social media. For those of us in media/marketing/communications, social media is so often where our conversations end up. How can we make Facebook and Twitter work for us? How can we get more hits on YouTube? Etc. I personally include "social media [...]
There are a lot of components to being a good PR/Marketing/Media professional. Yes, being a good writer or editor is one expectation. Understanding the business. Delivering creative ideas. Providing stellar customer service — or at the base level, at least returning phone calls and e-mails. (This gets missed more than you might realize.) And we're [...]
When you think of Facebook, MySpace, Twitter and other social networks, it's easy to think two things: 1. Young people. 2. What a waste of time. And while Twitter's demographic is actually a bit older than you might suspect, social networks of all stripes are gaining in popularity in all age groups — yes, even [...]
Here's some not-so-shocking news: A majority of executives say they have a right to know how employees portray themselves and their organizations on social networks like Facebook and Twitter, according to a Deloitte LLP survey. Also not shocking: Employees say they disagree. But what IS surprising is that only 53 percent of employees believe their [...]