Have you started your holiday cards yet?
Are you laughing at the mere suggestion?
I’m proud to say that my business holiday cards have been concepted and written — and are currently in layout. I’ll print them by Aug. 1. It’s all part of Active Voice Communications’ annual plan. Last year, I was a little slower — wrapping up in September/October. And that (somehow) felt late.
Why do I want you to write holiday copy in July? Because I feel nearly certain it will be better as a result. The sooner you start mulling your concept, the less likely you’ll be putting crap on a page just to get it out the door.
Plus, have you ever had a November-December that didn’t somehow get busier than you’d expected? During these months, you’re making plans with family. You’re trying to finish projects that absolutely must close by Dec. 31. You’re sending out cards. Your personal and professional time is packed. So, wouldn’t it help if you finished your client thank-yous in September-October? Heck, schedule your family photo in October, and get your personal holiday cards addressed too.
There’s no shame in smart planning. It yields a better product — and will save you headaches and stress later.
So, what kinds of things do YOU plan for in advance to better balance your time and ease stress?