Content, content, content. It's all you're hearing about. But you're struggling with budget at the moment. Who hasn't been there? Yes, good, strategic content marketing programs indeed require some time, energy and money. But if you need to make due on less, here are a few ideas for saving a few bucks. 1. Re-purpose, re-purpose, [...]
With the rise of content marketing, many marketing directors have discovered a need to hire outside writing help to tackle the volumes of blogs, white papers, websites, scripts and more they now require. Whether you're looking for a pinch-hitter or a daily starter, hiring the right freelance writer isn't always easy. Here are a few [...]
In 2008, Active Voice Communications was a dream. Like many people, I was nervous about the risks that come with starting a business. But I was excited about the opportunity, and I took a few small steps (like securing a domain name and drafting a simple business plan) — then I took that giant leap. [...]
This morning I had the opportunity to speak on a panel at Infusionsoft's ICON14. What a fun hour! (Even though it was at 8 a.m.) I love panels for a few reasons: One, it means people don't have to listen to my voice for the whole hour. Two, it's fun to be a part of [...]
Last week, more than 1,700 content marketers from around the world converged on Cleveland for Content Marketing World 2013 (#CMWorld). The conference was an opportunity for marketers to talk about content strategy and execution, how to apply the principles of content marketing to B2B and B2C environments, and how to generate great content on any [...]
I recently had a great opportunity to present a four-hour business communications session to a group of accounting/finance professionals. When I started planning the outline with my client, I questioned whether I'd be able to fill the four hours — and more importantly, would those four hours be valuable? In a room of 70-plus professionals [...]
Active Voice Communications recently received two Copper Quill Awards from IABC Phoenix. The first was an Award of Excellence, which recognizes strategic communications. And the second was the President's Award, which I'm honored to have received for my service on the board of IABC Phoenix. While I'm stepping back from the board after three years, [...]
In January, I vowed to blog more. I also promised myself to run more, read more and craft more (those scrapbooks aren’t going to create themselves!). I failed on all fronts. And I would consider these failures devastating if not for what I accomplished — and what I learned — over the past four months. [...]
Happy New Year! For 2013, I've vowed to recommit to this blog – for a number of reasons. If you work in marketing or sales, you probably already know that blogging helps bring traffic to your website. But I was recently reminded of the intangible reasons. Earlier this month, I started teaching newswriting to a [...]
If you're a regular reader of this blog ... well, that's not possible, because I haven't posted much ... er, anything ... in the past several months. A couple of friends/colleagues have asked me why. It's really quite simple. I've been blessed to work with great organizations and people — and their marketing and communications [...]