In July, I had the opportunity to speak at MORE: the retreat. My session was a primer on content marketing, but it was just one small part of the weekend. I also listened to industry experts talk about social media and healthy relationships and parenting and goal setting and business strategy. It was a jam-packed [...]
You’ve hired a writer. You gave her a topic (and it was a good one, darn it). Then, when the content came in, you were beyond disappointed. How was she so off the mark? If this is a familiar scenario — as in, this happens to you a lot — there are a few possibilities. [...]
Sometimes we get too comfortable. Complacent. Stuck in a rut. Bored. We let this happen for a number of reasons. Change can be scary. Change can require us to think harder. Change can take time. It's easier to cook the same handful of meals we know how to cook than to seek out and learn [...]
Back in our first Wednesday Writing Prompt, we talked about content mission statements. You might also have written (or at least memorized) your company’s mission statement too. But have you given any thought to your own personal mission statement? As we enter the fourth quarter of the year, it’s natural to become a bit contemplative. [...]
(Thinkstock) A perfect day is rare. I don’t have to tell you this. When we think about our best days, we often think of milestones: graduation, our wedding day, the day our child was born. We think of emotional highs: a great kiss, an amazing day of connecting with a friend or partner, [...]
Do you give your current self an A+? (Photo by Thinkstock.) We’re going deep this week. I’m not going to lie; it’s largely because I’ve been in a bit of a self-reflective mode lately. Personally, I go through a version of this exercise around the first of the year. I don’t call them [...]
When I became a mother, my world changed. Well, actually, to be fair, my world changed during pregnancy. I had to take time off work because I was so, so, very sick 24/7. I was tired and miserable and scarcely functional until I was about 23 weeks along. But even the physical changes and [...]
When I was growing up, the internet was still in its infancy. (Man, do I feel old.) So, as a kid, I had to do most of my research from books. I used card catalogs and, later, unfathomably slow (by today’s standards) computer searches, to find these books. For my school research projects starting at [...]
I have things to say. Lots and lots of things. And I need to be heard. So, I write. Some people speak eloquently. I am not one of those people. So, I write. Since childhood, I've loved the written word. (Even as a 6-year-old, I never took the shortcut on an assignment.) And I continue [...]
An eight-months-pregnant woman in her late 20s stands in baggy jeans and a pinkish blouse overlaid with a white cardigan. Her skin is shiny (damn you, pregnancy hormones), her brown hair a little frazzled (which makes sense because she has a toddler and is pregnant), and her smile is huge. Standing in front of her [...]
