Our Favorite Collaboration Tools
From brainstorming to completing a project, there are numerous collaboration tools your team can use. Our favorites include: Google Docs. (But any shared document service will work.) For brainstorming, all team members can add [...]
Kick Off the Year with a Brainstorm that Works
It’s the new year and you’re excited to get to work on your 2020 content calendar. Sure, you wish it had been done months ago, but it is what it is. Fortunately, you feel [...]
Are You in the Right Content Mindset for 2020?
Good news: There’s still time to start 2020 off right by getting your team in the right mindset for the new year — and thus producing stellar work and measurable results — and beyond. [...]
Why You Should Hire a Ghostwriter (Even if You Love to Write)
At first, the thought of hiring a ghostwriter was inconceivable to me. I love to write, and I’m good at it, so why would I ever hire someone to do it for me? Sure, I [...]
7 Calls to Action to Nurture Prospects (Hint: Not Everything Is About Buying)
Annnnd done! Another piece of content can be checked off your to-do list. It’s time for happy hour! But wait, you almost forgot to write a call to action. Short and uncomplicated, it’s tempting [...]
How to Save Money on Content Creation
Content, content, content! It’s the Marcia Brady of marketing, getting all the attention these days. You’ve been told content will help you engage new customers, breed loyalty among current ones and drive sales. It [...]
It’s Time to Start Planning for 2020
“Plan 2020 content.” It’s been on your to-do list for a couple of weeks now, but it keeps getting bumped for more urgent matters. After all, it’s just one line item. It can’t take [...]
The Secrets to Stellar Storytelling
Think about a movie you just had to tell your friends about. A book you couldn’t put down. A television program you binge-watched. What was it that made you come back for more? The [...]
Assemble a Copywriting Dream Team
Spider-Man can handle a lot — muggers, murderers and villains out for revenge. But sometimes tasks (like saving the world) are too big for any one superhero. That’s when he calls on his [...]
What Type of Creative Are You?
People on the outside often assume we “creatives” are all just like Don Draper. That we can walk into a meeting and spitball award-winning ideas that bring everyone to tears or knee-slapping laughter [...]