Your 2021 Content Planning Timeline
Every August, we say this: It’s time to start thinking about next year’s content plan. (And marketing plan, if you haven’t already done so.) And yes, we're really saying it this year, too. We know [...]
Interview Starter Template
Interviews aren’t always easy, and no two are the same. But you can save yourself some time by having a template to start from. Here’s one to download.Download
Easy Ways to Up Your Interview Game
I’ve conducted countless interviews in my career, and every time, I learn something new, not only about the topic at hand but also about the actual process of interviewing. That’s because interviewing is a learned [...]
Celebrate Your Team
As a creative, you love your work and care about every word, every image, every design, every note. But in agency or corporate work, there are a lot of competing priorities — executives, other teams, [...]
The New Rules for Being a More Proactive Comms Team
Be proactive, be proactive, be proactive. Communications experts love to tout the benefits of being proactive. But what if the constant requests for flyers, PowerPoints and webpages have your team saddled with such a backlog [...]
Good Health: The Ultimate Creativity Boost
Living a healthy lifestyle by eating right and exercising is the key to lowering your cancer risk, preventing heart disease, reducing your chances of developing diabetes, etc., etc., etc. Every time I write an article [...]
Cooking Up Some Creativity
I love food — especially delicious, healthy food — so you can imagine my delight when I learned healthy eating can boost creativity. I also love trying new dishes and developing my own recipes to [...]
It’s Time to Update Your Style (Guide)
If you think Hell hath no fury like a woman scorned, you’ve never been on Twitter the day the Associated Press (AP) releases its annual style updates. Each year, the news co-op adds entries for [...]
Create Your Own Style Guide Change Request Form
So, you have a style guide. (If not, start with our advice on how to create a style guide.) But what about a process for updating it? If you’re open to taking suggestions from others [...]
Makin’ the Grade: Writing for All Reading Levels
It was junior high when I started checking the Flesch-Kincaid reading grade level on my term papers and essays. I would get so excited when it came back at 11, 12 or higher. I was [...]