Get the Content You Wanted — the First Time
We’ve never met a marketing or communications manager who wasn’t looking for ways to save time, money or frustration — and usually all three — when it comes to content creation. Well, what if we [...]
How to Write: A News Story
As marketers, we love a good narrative story or infographic. But sometimes your content or medium calls for a straightforward news article. News stories are an appropriate format for basic information, such as for an [...]
8 Ways to Write Faster
Sometimes when you’re writing, you have all the time in the world. Ha! Just kidding. In marketing, it’s a privilege to have more than a week to complete any one assignment. Add in meetings, email [...]
How to Write: An Effective Infographic
When deciding how to communicate a message, it’s easy to get stuck in what we like to call a BPR, or blog post rut. Yes, we just made that up, but it really should be [...]
How to Improve Your Grammar Skills
Throw a party, pop the champagne and get ready to celebrate! It’s National Grammar Day! (What? Doesn’t everyone celebrate this glorious holiday? Is that just us word nerds?) OK, maybe we don’t party like [...]
How to Write: A Compelling Narrative
As a marketer, you know how to write a narrative that tells a story. But do you know how to write one that shows a story? When you write a narrative that shows, you describe [...]
Put the ‘Pro’ in Creative Process
Movies and TV would have us believe the creative process only applies to “true artists” — you know, like actors who refuse to break character while filming and sculptors who abstain from eating until their [...]
3 Ways to Make Finding Past Content Easy
How many times have you sat down to write an article and thought, “Ooh, I’ve written about this before. I’ll use the original as a starting point. Yay! I’m going to save so much time!” [...]
6 Ways to Tell a Story That Aren’t Narrative
Are you tired of writing the same ol’ how-to articles and customer success stories? If so, guess what? Your audience is probably tired of reading them, too. It’s easy to get stuck in a content [...]
Effective CTAs Start with Great Content
In marketing, the CTA (call to action) is everything. CTA this, CTA that. What’s the CTA here? This needs a stronger CTA. We talk up the CTA so much that even our family members know [...]