5 Easy Ways to Simplify Your Writing
Even if you have an unlimited word count (which is, of course, quite rare), the best writing is simple — absent of extraneous words. Here are just a few simple ways to eliminate unnecessary words [...]
Does Twitter Work?
I've been asked by clients and friends this question: Does Twitter work? I guess that depends. What the heck are you expecting it to do? The problem with Twitter (and all social media) is that [...]
10 Words & Phrases to Eliminate From Marketing Language
A few weeks ago, I posed a question on Twitter and Facebook: If you could eliminate a word from marketing/PR use, what would it be? Not surprisingly, many writers chimed in. Check out the list: [...]
3 Myths About Blogging
Blogging is a cornerstone of Web 2.0. Companies and individuals alike are taking to the Web — heck, you probably have one (or two) blogs of your own. That's how the number of blogs has [...]
Creating a Style Guide: Why & How
First things first: Does your company really need a style guide? Yes. The bottom line is that style guides help put everyone in marketing and — here's the thing — in other departments on the [...]
Do You Have a Preferred Style Guide?
Cast your vote today! [poll id="3"]
5 Tips for PR Pros: Improving Your Relationships with Writers
Lately, a number of writers I know are finding reason to either bash PR pros — or call out a positive experience with one as a rarity. This is highly disappointing, especially given the number [...]
Make Your E-mail Work for You
You know your Web site, your business cards and your collateral are marketing tools, but what about your e-mail? I'm not talking about e-newsletter; I'm talking about day-to-day e-mailing. Here are a few things to [...]
7 Ways to Ensure Your Press Release Isn’t Read
I've been on both ends of the press release. There have been times in my career when I've been the one to write and send them. At other times, I've been the recipient. As a [...]
5 Reasons to Hire a Contract Writer
There are a lot of folks out there who aren't sure if hiring a consultant is the best fit for their company. I get that. And truly, it might not be. But if you're on [...]