3 Myths About Blogging
Blogging is a cornerstone of Web 2.0. Companies and individuals alike are taking to the Web — heck, you probably have one (or two) blogs of your own. That's how the number of blogs has [...]
Creating a Style Guide: Why & How
First things first: Does your company really need a style guide? Yes. The bottom line is that style guides help put everyone in marketing and — here's the thing — in other departments on the [...]
Do You Have a Preferred Style Guide?
Cast your vote today! [poll id="3"]
5 Tips for PR Pros: Improving Your Relationships with Writers
Lately, a number of writers I know are finding reason to either bash PR pros — or call out a positive experience with one as a rarity. This is highly disappointing, especially given the number [...]
Make Your E-mail Work for You
You know your Web site, your business cards and your collateral are marketing tools, but what about your e-mail? I'm not talking about e-newsletter; I'm talking about day-to-day e-mailing. Here are a few things to [...]
7 Ways to Ensure Your Press Release Isn’t Read
I've been on both ends of the press release. There have been times in my career when I've been the one to write and send them. At other times, I've been the recipient. As a [...]
5 Reasons to Hire a Contract Writer
There are a lot of folks out there who aren't sure if hiring a consultant is the best fit for their company. I get that. And truly, it might not be. But if you're on [...]
4 Things to Consider When Hiring a Writer
If you're planning to hire a writer or are managing one now, here are four things to keep in mind that might help make the project go more smoothly. 1. Be specific about your needs. [...]
Some Things We’re Thankful For
At this time of year, most of us are stopping to reflect on the year that’s past — and to consider what we might have learned that we can use to make 2010 even better. [...]
Where Have All the Journalists Gone?
If you're a newshound, you probably have a certain number of newspapers, Web sites and networks you turn to. One of mine admittedly is Fox News. I watch it to see stories you don't see [...]