The Value of Refresher Courses
I recently had a great opportunity to present a four-hour business communications session to a group of accounting/finance professionals. When I started planning the outline with my client, I questioned whether I'd be able to [...]
Congratulations to IABC Phoenix Copper Quill Winners
Active Voice Communications recently received two Copper Quill Awards from IABC Phoenix. The first was an Award of Excellence, which recognizes strategic communications. And the second was the President's Award, which I'm honored to have [...]
When Those Who Do … Teach
In January, I vowed to blog more. I also promised myself to run more, read more and craft more (those scrapbooks aren’t going to create themselves!). I failed on all fronts. And I would consider [...]
The Benefits of Blogging
Happy New Year! For 2013, I've vowed to recommit to this blog – for a number of reasons. If you work in marketing or sales, you probably already know that blogging helps bring traffic to [...]
IABC Phoenix Copper Quill Winners Announced
If you're a regular reader of this blog ... well, that's not possible, because I haven't posted much ... er, anything ... in the past several months. A couple of friends/colleagues have asked me why. [...]
Do You Suffer from Information Overload?
As marketers, we delight in having many channels to reach potential consumers. But sometimes we forget that we, too, are consumers. And beyond goods and services, we are consumers of information. I enjoy using Twitter [...]
Don’t Fail to Plan
Have you started your holiday cards yet? Are you laughing at the mere suggestion? I'm proud to say that my business holiday cards have been concepted and written — and are currently in layout. I'll [...]
Do I Really Need a Website?
When you're facing the costs of starting a business or enhancing your marketing efforts, it's natural to look for places to trim. You start asking yourself questions about what you can do yourself and what [...]
Simple Communications Advice from My Dad
My dad is a smart guy. Throughout my life, he's been right a lot. But most of the time, he wasn't trying to be right. He was trying to teach me something. One piece of [...]
6 Tips for Beating Writer’s Block
You're staring at the computer. The Word document in front of you is blank. You type three words, then delete them. You go get a glass of water, hoping that when you return, the words [...]