5 Tips for Maximizing Your Content Budget
This morning I had the opportunity to speak on a panel at Infusionsoft's ICON14. What a fun hour! (Even though it was at 8 a.m.) I love panels for a few reasons: One, it means [...]
Six Insights from Content Marketing World 2013
Last week, more than 1,700 content marketers from around the world converged on Cleveland for Content Marketing World 2013 (#CMWorld). The conference was an opportunity for marketers to talk about content strategy and execution, how [...]
The Value of Refresher Courses
I recently had a great opportunity to present a four-hour business communications session to a group of accounting/finance professionals. When I started planning the outline with my client, I questioned whether I'd be able to [...]
Congratulations to IABC Phoenix Copper Quill Winners
Active Voice Communications recently received two Copper Quill Awards from IABC Phoenix. The first was an Award of Excellence, which recognizes strategic communications. And the second was the President's Award, which I'm honored to have [...]
When Those Who Do … Teach
In January, I vowed to blog more. I also promised myself to run more, read more and craft more (those scrapbooks aren’t going to create themselves!). I failed on all fronts. And I would consider [...]
The Benefits of Blogging
Happy New Year! For 2013, I've vowed to recommit to this blog – for a number of reasons. If you work in marketing or sales, you probably already know that blogging helps bring traffic to [...]
IABC Phoenix Copper Quill Winners Announced
If you're a regular reader of this blog ... well, that's not possible, because I haven't posted much ... er, anything ... in the past several months. A couple of friends/colleagues have asked me why. [...]
Do You Suffer from Information Overload?
As marketers, we delight in having many channels to reach potential consumers. But sometimes we forget that we, too, are consumers. And beyond goods and services, we are consumers of information. I enjoy using Twitter [...]
Don’t Fail to Plan
Have you started your holiday cards yet? Are you laughing at the mere suggestion? I'm proud to say that my business holiday cards have been concepted and written — and are currently in layout. I'll [...]
Do I Really Need a Website?
When you're facing the costs of starting a business or enhancing your marketing efforts, it's natural to look for places to trim. You start asking yourself questions about what you can do yourself and what [...]