“But I Don’t Have a Budget for Content”
Content, content, content. It's all you're hearing about. But you're struggling with budget at the moment. Who hasn't been there? Yes, good, strategic content marketing programs indeed require some time, energy and money. But if [...]
How to Find the Right Writer for Your Project
With the rise of content marketing, many marketing directors have discovered a need to hire outside writing help to tackle the volumes of blogs, white papers, websites, scripts and more they now require. Whether you're [...]
Thank You for an Amazing Five Years!
In 2008, Active Voice Communications was a dream. Like many people, I was nervous about the risks that come with starting a business. But I was excited about the opportunity, and I took a few [...]
5 Tips for Maximizing Your Content Budget
This morning I had the opportunity to speak on a panel at Infusionsoft's ICON14. What a fun hour! (Even though it was at 8 a.m.) I love panels for a few reasons: One, it means [...]
Six Insights from Content Marketing World 2013
Last week, more than 1,700 content marketers from around the world converged on Cleveland for Content Marketing World 2013 (#CMWorld). The conference was an opportunity for marketers to talk about content strategy and execution, how [...]
The Value of Refresher Courses
I recently had a great opportunity to present a four-hour business communications session to a group of accounting/finance professionals. When I started planning the outline with my client, I questioned whether I'd be able to [...]
Congratulations to IABC Phoenix Copper Quill Winners
Active Voice Communications recently received two Copper Quill Awards from IABC Phoenix. The first was an Award of Excellence, which recognizes strategic communications. And the second was the President's Award, which I'm honored to have [...]
When Those Who Do … Teach
In January, I vowed to blog more. I also promised myself to run more, read more and craft more (those scrapbooks aren’t going to create themselves!). I failed on all fronts. And I would consider [...]
The Benefits of Blogging
Happy New Year! For 2013, I've vowed to recommit to this blog – for a number of reasons. If you work in marketing or sales, you probably already know that blogging helps bring traffic to [...]
IABC Phoenix Copper Quill Winners Announced
If you're a regular reader of this blog ... well, that's not possible, because I haven't posted much ... er, anything ... in the past several months. A couple of friends/colleagues have asked me why. [...]