Wednesday Writing Prompt #6: My Favorite Word Is ____.
What is your favorite word? You know the drill for the Wednesday Writing Prompts. We're trying to drive creativity, give ourselves (just a little) time to think and have a little fun. [...]
Wednesday Writing Prompt #5: Your Own Content Craves
What content do you crave? We talk a lot about content. What will bring more people to our website? What will get people to subscribe? We brainstorm story ideas. We seek out new [...]
Wednesday Writing Prompt #4: Luck
Tomorrow is St. Patrick’s Day. Before you bring on the corned beef and green beer, take time to participate in our fourth Wednesday Writing Prompt. Remember: The goal here is to get you writing and [...]
Wednesday Writing Prompt #3: Your Ideal Client
Who is your ideal client? This is the third in our Wednesday Writing Prompt series. First time tuning in? Check out our first prompt and our second. Once again, set a timer for [...]
Wednesday Writing Prompt #2: How Should a Client Feel?
How do you want your clients to feel after they work with you? This is our second writing prompt in our Wednesday Writing Prompt series — a set of simple exercises to get [...]
Wednesday Writing Prompt #1: Your Content Mission
What is your content mission statement? On a regular basis, I want to invite you to think about some aspect of your content marketing or writing or business development. That’s why I’m starting [...]
How to Prepare a Writer’s Assignment That Doesn’t Suck – Part 2
When you provide good direction to your writer, you’ll increase your chances of getting good content back. You know that preparing an assignment for your writer is a good idea. (For a refresher [...]
How to Prepare a Writer’s Assignment That Doesn’t Suck – Part 1
Why spend time on writers’ assignments? There are at least three very good reasons. You hired a writer. Problem solved, right? Not necessarily. That's because if you want to get good content from [...]
The Case for Content Marketing
Content is king. Photo: Thinkstock If you work in communications, you know that beautiful is not a metric. Clever headlines and great writing are nice, but they aren't measurable or quantifiable. When [...]
Key Components of a Technology Success Story
Do you know your audience for a technology success story? (Photo: Thinkstock) When you write about complicated topics like technology, success stories are an especially useful tool. That's because success stories are the [...]