We have another important entry for your company style guide: how to stylize bulleted lists. It’s worth adding this one because a lot of people go rogue. Here’s what you need to explain:

Capitalization in Bulleted Lists

Some people always capitalize the first letter of every bullet point. Others lowercase it if each bullet is continuing a complete sentence. Our vote? Capitalize the first word always. 

Punctuation in Bulleted Lists

Does every item require a period at the end? Some people say yes. We prefer this rule: If the bulleted item is not a sentence unto itself, no punctuation is needed. However, if each bullet point is a sentence, then, yes, add periods (or other punctuation). And (in our humble opinion), never add a comma at the end of a bulleted item.