Content Plans From Active Voice Communications

Maybe you’re revamping your content plan. Or you’re thinking now is the time to launch or relaunch a print magazine. Maybe your email newsletter or blog is in dire need of strategy or structure. Or you have no idea where to begin when it comes to white papers or e-books.

You know the importance of planning and content strategy, but as part of a busy marketing/communications team, there’s a good chance you’re focused on what needs to happen today. Being thoughtful about your content in the months ahead may very well be a luxury.

That’s where Active Voice Communications can help. If you’re looking for creative, strategic guidance and a plan you can actually use, talk to us about our content strategy sessions and content plans.

Here’s how they work:

STEP 1

Through a discovery call, we’ll work with you to understand your business objectives, content marketing goals and pain points to determine how we can best help you. Together, we’ll establish clear objectives, responsibilities and deliverables.

STEP 2

We’ll come meet with your team for at least half a day, and during our time together:

  • (If needed) We’ll provide an educational session on content marketing trends and publication best practices, including relevant examples, to help ensure your entire team is on the same page.
  • We’ll listen as you discuss your brand, business objectives, current content initiatives and more, including what’s working and what’s not.
  • We’ll take a breath and enjoy a catered lunch together.
  • We’ll lead your team in a brainstorm about your marketing priorities, content goals and the stories you have to tell.
  • We’ll gain an understanding of the resources you have to commit to your content marketing program.

STEP 3

Within 10 to 15 business days of our session, you’ll receive a comprehensive report to include a content marketing or publication roadmap. This report will be 100 percent tailored to your needs and may include:

  • Publication/blog name suggestions
  • Architecture recommendations for a print or online publication
  • White paper, report, e-book and article recommendations, including topics or even full outlines
  • An editorial calendar with story ideas for the next 6 to 12 months
  • Recommendations on ways to strategically repurpose your content
  • Advice on how to best utilize your in-house resources and contractor budget to accomplish your content objectives

What do you need help with? Let’s talk.

Give us a call at 480-220-7880 or email us at [email protected].

We’re booking about 30 days out.

Our Content Plans ARE:

  • Specific to your organization
  • A compilation of creative ideas that your audience wants (and that you could easily turn over to a writer to create)
  • Designed for organizations that have a content marketing program and the resources to create compelling content
  • Actionable: You’ll have a roadmap to start creating your content immediately
  • Flexible so that you can make timely tweaks as you go

Our Content Plans Are NOT:

  • Generic
  • A list of things to think about
  • A high-level marketing strategy
  • A collection of vague strategies and tactics

Amber Anderson

Founder of MORE

“Hiring Active Voice Communications is the best decision I could have made for my business. We needed a partner who could help us communicate the right message, at the right time, across multiple platforms. We also needed flexibility. Active Voice Communications’ 24-month content plan and writing services have helped us gain national exposure in major publications such as Forbes, Inc. and The Huffington Post, and assisted us in accelerating our growth.”
Amber Anderson, Founder of MORE