When an Angry Employee Rants, Whose Brand Is Hurt More?
We've all been there. Maybe that internship when you were younger didn't measure up to the job description, and to add insult to injury, you had to work for free. Or your first job out [...]
Am I Really Choosing to Watch a Commercial?
On Sunday morning, I received a link to a Wall Street Journal blog from my dad. The blog focused on what’s viral online right now and included two videos — one for Evian using rollerskating [...]
A Strategy to Save Newspapers?
The first few hours of my day are typically predictable — breakfast, e-mails, small work tasks, exercise and scan the news. I listen to NPR and peruse MSNBC.com. Occasionally, I check out a few local [...]
Our Long National Nightmare Is Over
Our long national nightmare is over. I am, of course, referring to the media's coverage of Michael Jackson's death and funeral. OK, I know, I know. It's not over. There are still reports to be [...]
When Do YOU Care About Grammar?
Today, I'd love to have a conversation with you about the way you view copy. Even without such a conversation, I ask you to consider a question you may or may not have considered before. [...]
Governor Sanford: Honesty & Good PR
One person whose job I don't want today: Gov. Mark Sanford's press secretary. I'm sure that job has more than its fair share of hard, stressful and just plain bad days, but on a day [...]
Are Agencies Taking SM Strategy Seriously?
In a recent conversation with a colleague, we embarked on the subject of social media. For those of us in media/marketing/communications, social media is so often where our conversations end up. How can we make [...]
Follow Your Clients and Sources
There are a lot of components to being a good PR/Marketing/Media professional. Yes, being a good writer or editor is one expectation. Understanding the business. Delivering creative ideas. Providing stellar customer service — or at [...]
A Reason for Social Networks You May Have Overlooked
When you think of Facebook, MySpace, Twitter and other social networks, it's easy to think two things: 1. Young people. 2. What a waste of time. And while Twitter's demographic is actually a bit older [...]
Whom Can You Trust?
With the advent of citizen journalism and free, easy-to-use online publishing tools, media consumers have an infinite number of places to go for information. We can read blogs, subscribe to podcasts, follow people on Twitter [...]