4 Things to Consider When Hiring a Writer
If you're planning to hire a writer or are managing one now, here are four things to keep in mind that might help make the project go more smoothly. 1. Be specific about your needs. [...]
Some Things We’re Thankful For
At this time of year, most of us are stopping to reflect on the year that’s past — and to consider what we might have learned that we can use to make 2010 even better. [...]
Where Have All the Journalists Gone?
If you're a newshound, you probably have a certain number of newspapers, Web sites and networks you turn to. One of mine admittedly is Fox News. I watch it to see stories you don't see [...]
Regarding the Coverage of Fort Hood …
Today, I'd like to take a moment to offer up a blog you might not be familiar with. If you're interested in media analysis, critiques and musings, check out veteran media exec's Alan D. Mutter's [...]
Maybe 24 Hours of News is Too Much
By now — unless you've been hiding in your attic — you know of the "Balloon Boy" from Colorado. Yesterday, I received a call from my mother telling me to turn my TV to CNN [...]
It’s All About Positioning
The airlines are at it again. As the holidays approach, it's time for them to jack up their fees. Extra fees and rate hikes to travel during peak times — like if you want to [...]
Selling Anger
As a one-time self-described news junkie, I may have reduced my news consumption, but am still probably more of a newshound than most. I love my Google Reader, watch multiple networks (time permitting), and I [...]
Is Facebook Really a Business Tool?
There was a time when Facebook was for college kids. Without a .edu e-mail address, you were fresh out of social media luck. But now that the popular site has more than 250 million active [...]
The Health Care Debate: Clear Communication Matters
NOTE: I encourage people to comment on this blog. It's about dialog. However, this is not an opportunity to espouse political views on health care (or any other topic). Comment on the discourse. Comment on [...]
Does Marketing Have Limitations?
I believe in marketing. I believe in PR. I believe that solid strategic communications efforts can drive consumer behavior. But I also believe that if you don't have a good product or service, marketing and [...]