Do You Suffer from Information Overload?
As marketers, we delight in having many channels to reach potential consumers. But sometimes we forget that we, too, are consumers. And beyond goods and services, we are consumers of information. I enjoy using Twitter [...]
Don’t Fail to Plan
Have you started your holiday cards yet? Are you laughing at the mere suggestion? I'm proud to say that my business holiday cards have been concepted and written — and are currently in layout. I'll [...]
Do I Really Need a Website?
When you're facing the costs of starting a business or enhancing your marketing efforts, it's natural to look for places to trim. You start asking yourself questions about what you can do yourself and what [...]
Simple Communications Advice from My Dad
My dad is a smart guy. Throughout my life, he's been right a lot. But most of the time, he wasn't trying to be right. He was trying to teach me something. One piece of [...]
6 Tips for Beating Writer’s Block
You're staring at the computer. The Word document in front of you is blank. You type three words, then delete them. You go get a glass of water, hoping that when you return, the words [...]
Shut Up Already
Over the past several weeks, our nation’s leaders (and a slew of talking heads) have been discussing the nature of our public discourse. How do our leaders frame debates? In what tone are they addressing [...]
Why the World Needs Editors
If you haven't seen this photo in your own social media circles, here's a recent billboard from South Bend with a critical, meaning-altering typo. Honestly, it's an error that would be easy to make. But [...]
I Think You Meant “Figuratively.”
Writers and editors have our fair share of pet peeves. Actually, we probably have more than our fair share. One of mine (and I know I'm not alone here) is the misuse and overuse of [...]
Provide Better Customer Service — Instantly!
A bad customer service experience can ruin your day — and a delightful one can put you in a supremely better mood. For some companies, good customer service is a defining characteristic. I always know [...]
How to Choose the Right Writer
Looking for a writer for your project? Here are a few things to keep in mind to hire the best writer for what you need. 1. Is the writer deadline-driven? You won't be satisfied with [...]