How to Write: a Q&A
If they made “I <3 Q&As” bumper stickers, you better believe everyone at AVC would have one. After all, Q&As are an excellent way to present content, particularly if you’re looking to: jam a lot [...]
National Grammar Day Q&A
At AVC, we love National Grammar Day. We get excited about the chance to tell you why grammar still matters in the digital age. We take the opportunity to share our favorite grammar resources. We [...]
How to Write: A Business Case Study
Case studies may not be the sexiest type of content around, but they are effective. Give this stat some thought: 73% of successful B2B content marketing teams produce case studies as compared with 61% of [...]
How to Write an Award Submission
You’re not working overtime to produce on-point creative just to win a trophy. Between sales numbers, marketing metrics, upticks in awareness and simply what the CEO thinks, there are plenty of ways to measure the [...]
7 Common Content Mistakes and How to Avoid Them
As self-proclaimed content nerds, we love to see businesses publishing informative blog posts, educational ebooks and entertaining videos. So much so that we sometimes cheer. Goooooo, content! On the flip side, it’s tough to [...]
How to Write: A Marketing Email
From the look of your inbox each morning, it would seem that just about anyone can write a marketing email. Writing an effective marketing email, however? That’s a different story. Email marketing is a [...]
Your Step-by-Step Guide to Creating a Content Plan
Ever wonder what the biggest difference is between a highly effective content marketing team and a less-than-effective one? Is it budget? Caliber of staff? Support from the C-suite? Nope (although these things are important, too). [...]
How to Write: A Patient Success Story
A patient success story is kind of like a customer testimonial on prednisone. (Gosh, I love me a healthcare marketing joke!) Seriously though, customer success stories are effective because people connect with people. It’s not [...]
Why AVC Isn’t Using ChatGPT for Writing
It’s been a few months since ChatGPT launched, and we’ve purposely stayed mum on the subject until we could assess the product and determine our stance as a team. Now we have one, and [...]
How to Write: A Charticle
A close cousin to the listicle, a charticle is exactly what it sounds like: an article presented in chart form. This type of content is ideal when presenting information that compares and contrasts or is [...]