Copywriting

7 Considerations for Content That Builds Trust

2017-07-20T17:22:43+00:00February 23rd, 2017|Blog|

Trust is a tricky, delicate thing. (Thinkstock) We live in strange times. I don’t have to tell you that. Our level of trust for essential institutions is eroding. And that’s a serious problem. But, of course, trust is a tricky thing. It’s personal. It’s subjective. It takes a long time to build and [...]

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Wednesday Writing Prompt #42: How Will You Be Different in 2017?

2021-01-05T15:49:35+00:00December 28th, 2016|Blog, Writing Prompts|

New Year’s resolutions aren’t for everyone. Heck, a lot of us get to a point where we know ourselves well enough to know we don’t stick with them for one reason or another. Personally, I’m guilty of making too many resolutions — it just ends up being unrealistic. I mean, really, what was I smoking [...]

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Wednesday Writing Prompt #40: Try Something New

2021-01-05T15:49:36+00:00December 14th, 2016|Blog, Writing Prompts|

  Packing my son’s lunch and snacks this morning, I stared down. Ugh, it was the same, old stuff. Several meals a week, he gets the same thing — some variation on chicken and rice, which gets paired with one of handful of veggie choices. We’ve fallen into this rut because he won’t try new [...]

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Wednesday Writing Prompt #38: Write Your Manifesto

2021-01-05T15:49:36+00:00November 30th, 2016|Blog, Writing Prompts|

Where do you find your inspiration? (Photo by Thinkstock.)   When I started Active Voice Communications in 2009, I — like most independents, freelancers and small business owners, worked my tail off. I was constantly striving to find the right balance of time — balancing my clients’ needs with my need to run [...]

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Wednesday Writing Prompt #37: What Are You Grateful For?

2021-01-05T15:49:36+00:00November 23rd, 2016|Writing Prompts, Blog|

Turkey. Stuffing. Football. Pumpkin pie. Wine. (Oh, the wine.) For many of us, these are the things we think about when we think of Thanksgiving. But while we’re stuffing our faces and over-imbibing tomorrow, let’s not forget the opportunity this holiday provides. Let’s pause and reflect on what we have to be grateful for in [...]

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Wednesday Writing Prompt #36: Who Makes You Happy?

2021-01-05T15:49:36+00:00November 16th, 2016|Blog, Writing Prompts|

A few weeks ago, I attended a dear friend’s wedding. During a beautiful toast at the reception, the bride’s father asked what I thought was a truly great question. Instead of asking what makes you happy, he said, pause and reflect on who makes you happy. My husband and I will celebrate six years of [...]

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