Copywriting

No, I Will Not Capitalize Your Job Title

2017-11-26T19:19:47+00:00November 26th, 2017|Blog|

Could you hear my eye rolling all the way from your office? You probably did. Followed by a sigh and maybe a grunt. (I'm not very subtle sometimes.) I'm sorry, but some days, I just can’t take it anymore. When marketing and communications team members send out copy for a content review, we're trying to [...]

WWW Pop Quiz #3: Which Word Should You Use?

2017-10-04T04:57:11+00:00October 4th, 2017|Blog, Which Word Wednesday|

It’s Which Word Wednesday. Instead of the usual training video addressing a specific set of often-confused words, today is a POP QUIZ! Lucky you! This is a great time to test your progress and see which lessons you might need to revisit. OK, here we go. In each of the sentences below, which word would [...]

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WWW Pop Quiz #2: Which Word Should You Use?

2017-07-20T17:22:43+00:00May 17th, 2017|Blog, Which Word Wednesday|

It’s Which Word Wednesday. Instead of the usual training video addressing a specific set of often-confused words, today is a POP QUIZ! Hooray! This is a great time to test your progress and see which lessons you might need to revisit. OK, here we go. In each of the sentences below, which word would you [...]

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Let’s Agree to Stop With the Over-the-Top Adjectives

2017-07-20T17:22:43+00:00April 4th, 2017|Blog|

(Photo by Thinkstock)   In my early journalism career, I worked as a copy editor and wrote numerous headlines (good, brilliant, cute, meh) for newspapers and magazines. I’ve worked in marketing and public relations and have written countless headlines for articles, reports, brochures and blog posts. As communicators — whether we are in [...]

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