Words matter. Whether we’re writing a marketing piece, a social media post or an email, the words we choose are critical to our audience’s understanding of our meaning. And like it or not, we’ve all been guilty of choosing the wrong word. Maybe we were moving too quickly. Maybe we simply didn’t know — or had forgotten — a nuanced definition. Throughout 2017, we’re going to focus on providing short educational videos on word choice.

When you watch the videos, you’ll find they offer a chance for you to revisit definitions, try a few quick sample sentences and walk away — hopefully — with a bit more clarity around the words in question.

The best part? It will take just a few minutes — literally, a few — of your time each week to become a stronger, clearer communicator.


WWW #15: Farther vs. Further

May 24th, 2017|0 Comments

Take two minutes to make sure you understand the difference between "farther" and "further." They really aren't interchangeable.

  • principal vs. principle

WWW #14: Principal vs. Principle

May 10th, 2017|0 Comments

Take three minutes to brush up on "principal" vs. "principle."

  • who vs. that

WWW #13: Who vs. That

May 3rd, 2017|0 Comments

A lot of writers are guilty of overusing "that." Here's a quick, two-minute primer on when to use "who" vs. "that."

WWW #12: Between vs. Among

April 26th, 2017|0 Comments

If you're unsure when to use "between" vs. "among," this one's for you. It's a simple distinction, and this Which Word Wednesday lesson takes just 2 minutes.

WWW #11: its vs. it’s

April 19th, 2017|0 Comments

We've taken a few weeks off to deal with a personal injury (ouch!). But we're back today to talk about its and it's. Because it's distressing when you use the wrong one. Take a three [...]

WWW #10: Affect vs. Effect

March 22nd, 2017|0 Comments

This one trips up people up all the time. Take four minutes to brush up on "affect" vs. "effect."

WWW #9: Elicit vs. Illicit

March 15th, 2017|0 Comments

These two words sound similar, which is probably why they are commonly misspelled. But they have very different definitions. Are you spelling these words correctly?  

  • less vs. fewer

WWW #8: Less vs. Fewer

March 1st, 2017|0 Comments

This one trips up a lot of people. Take three minutes to make sure you understand when to use "less" vs. "fewer."  

  • Conscious vs. conscience

WWW 7: Conscious vs. Conscience

February 22nd, 2017|0 Comments

"Conscious" and "conscience" are two words that have a Latin root in common, and sometimes they might sound alike. But they have distinct meanings. The mix-up is often just a spelling error. Take 2 1/2 [...]

WWW #6: Imply vs. Infer

February 15th, 2017|0 Comments

There's one question you can ask yourself to help you make sure you're using "infer" and "imply" correctly. Do you know it? If you don't know when to use these two words, we're here to [...]

WWW #5: Allude vs. Elude

February 1st, 2017|0 Comments

Take two minutes to make sure you know the difference between "allude" and "elude." Keep your writing on point.

WWW #4: Ensure vs. Insure

January 25th, 2017|0 Comments

Do you know the difference between "insure" and "ensure"? Good news. It's easy to learn, and we'll teach you. In 2 1/2 minutes.

WWW #3: Compliment vs. Complement

January 18th, 2017|0 Comments

If you don't know the difference between "complement" and "compliment," this one's for you. It's just 2 1/2 minutes, and we're pretty confident you'll dig the memory aids at the end — you'll never mix [...]

WWW #2: Eager vs. Anxious

January 11th, 2017|0 Comments

We're talking about the difference between eager and anxious in our second installment of Which Word Wednesdays. (It's 2 1/2 minutes, so yes, you have time.)

  • Grammar Education

WWW #1: Famous vs. Notorious

January 4th, 2017|2 Comments

We're talking about the difference between famous and notorious in the first of our Which Word Wednesday education series. (It's just 3 minutes.)