Blog

Personality Types and Your Next Brainstorming Session

2018-01-26T22:53:01+00:00 January 26th, 2018|Blog|

For a lot of marketers and creative types, brainstorming is a way of life. Coming up with new ideas. Creating clever campaigns to drive engagement. Being strategic with creative assets. This is where we left-brainers thrive, right? Meh. Maybe. One truth about marketing and advertising you don’t often hear is that creative brainstorming isn’t everyone’s [...]

6 Ways to Mix Up Your Next Creative Brainstorm Session

2018-01-21T17:47:12+00:00 January 18th, 2018|Blog|

You need story ideas for the next newsletter, so you call a brainstorm. Looking for art concepts for the corporate magazine? Schedule a brainstorm. Trying to figure out what to name the new company blog? Brainstorm, brainstorm, brainstorm! If you work in a large department or in a creative agency, you might be organizing and/or [...]

4 Ways to Use Technology to Run a Successful Virtual Brainstorm

2018-01-05T23:14:51+00:00 January 5th, 2018|Blog|

It’s January. A new year. A new set of marketing goals to achieve and fun new content to create. A fresh slate. But one thing that hasn’t changed is your lack of time. Even the most heroic of marketers and editors and writers can't have ALL the ideas. If you’re starting the year without a [...]

A Content Writer’s New Year’s Resolutions for 2018

2017-12-27T19:43:35+00:00 December 27th, 2017|Blog|

It's hard to believe, but 2017 is almost behind us. With each fresh year, I get excited. I stop to reflect and set goals (New Year's resolutions, some call them). I think about how I want this year to be different than the last. I consider myself — my health, my relationships, my business, my [...]

No, I Will Not Capitalize Your Job Title

2017-11-26T19:19:47+00:00 November 26th, 2017|Blog|

Could you hear my eye rolling all the way from your office? You probably did. Followed by a sigh and maybe a grunt. (I'm not very subtle sometimes.) I'm sorry, but some days, I just can’t take it anymore. When marketing and communications team members send out copy for a content review, we're trying to [...]

Want to Drive a Communicator Crazy? Say These 6 Things.

2017-10-11T02:40:20+00:00 October 9th, 2017|Blog|

Communications is not rocket science or brain surgery. A lot of people can communicate. But strategic communications isn’t always easy. It takes thought and skill and training and time. Organizations run the gamut in terms of how much they value and support communications. Consider for a moment how you treat communicators in your organization. I [...]

WWW Pop Quiz #3: Which Word Should You Use?

2017-10-04T04:57:11+00:00 October 4th, 2017|Blog, Which Word Wednesday|

It’s Which Word Wednesday. Instead of the usual training video addressing a specific set of often-confused words, today is a POP QUIZ! Lucky you! This is a great time to test your progress and see which lessons you might need to revisit. OK, here we go. In each of the sentences below, which word would [...]

Are You Adding the Right Content Players to Your Content Team?

2017-10-26T16:58:23+00:00 September 15th, 2017|Blog|

When you’re working on a content project — whether that’s a large website, an e-book, a magazine or a blog — you might be responsible for hiring a content team to help with your copy. But what kind of help do you need, and what will your budget allow? Not all content professionals bring the [...]

Now Is the Time to Start Thinking About Your 2018 Content Plan

2017-07-27T03:16:21+00:00 July 25th, 2017|Blog|

Are you ready to start thinking about your 2018 content plan? You should be. If you haven’t looked at a calendar recently, let me be the bearer of some shocking news: This year is more than half over. And if you’re like a lot of marketers or bloggers, you have fallen behind where [...]

More Time Thinking = Less Time Doing

2017-07-20T17:22:43+00:00 June 27th, 2017|Blog|

More Time Thinking = Less Time Doing In our constant push to get things done, it’s easy to move at a frenetic pace in marketing. Articles, blog posts, white papers, emails, podcasts, videos. Employees, media, investors, customers, social followers. So much to produce for so many audiences. How do we get it all done? Either [...]