Writers Share How They Regularly Improve Their Writing Skills

2018-05-30T18:13:38+00:00 May 29th, 2018|Blog|

At Active Voice Communications, we have a deep bench to call on when large or quick-turnaround copy projects necessitate a team. I love the writers I work with and am proud to have them on my team. I asked this talented bunch this question: What is one thing you do to improve your own writing [...]

5 Tips for Giving Meaningful Creative Feedback

2018-05-30T18:12:45+00:00 May 29th, 2018|Blog|

You want to work with writers and designers and photographers who are as strategic as they are creative. We talk a lot about the importance of thinking through strategy when we tackle any creative endeavor. But it’s also important for strategic communicators and project managers to understand the creative process and be able to provide [...]

Stuck? Try One of These Four Writing Approaches

2018-04-24T19:59:54+00:00 April 24th, 2018|Blog|

  If you are a person who writes frequently, you might have a writing approach that you regularly rely on. Oftentimes, non-writers are looking for that perfect way to write — that bulletproof way to create great copy. But in my experience, there is no single perfect writing process. Every writer has his or her [...]

Personality Types and Your Next Brainstorming Session

2018-01-26T22:53:01+00:00 January 26th, 2018|Blog|

For a lot of marketers and creative types, brainstorming is a way of life. Coming up with new ideas. Creating clever campaigns to drive engagement. Being strategic with creative assets. This is where we left-brainers thrive, right? Meh. Maybe. One truth about marketing and advertising you don’t often hear is that creative brainstorming isn’t everyone’s [...]

6 Ways to Mix Up Your Next Creative Brainstorm Session

2018-01-21T17:47:12+00:00 January 18th, 2018|Blog|

You need story ideas for the next newsletter, so you call a brainstorm. Looking for art concepts for the corporate magazine? Schedule a brainstorm. Trying to figure out what to name the new company blog? Brainstorm, brainstorm, brainstorm! If you work in a large department or in a creative agency, you might be organizing and/or [...]

4 Ways to Use Technology to Run a Successful Virtual Brainstorm

2018-01-05T23:14:51+00:00 January 5th, 2018|Blog|

It’s January. A new year. A new set of marketing goals to achieve and fun new content to create. A fresh slate. But one thing that hasn’t changed is your lack of time. Even the most heroic of marketers and editors and writers can't have ALL the ideas. If you’re starting the year without a [...]

A Content Writer’s New Year’s Resolutions for 2018

2017-12-27T19:43:35+00:00 December 27th, 2017|Blog|

It's hard to believe, but 2017 is almost behind us. With each fresh year, I get excited. I stop to reflect and set goals (New Year's resolutions, some call them). I think about how I want this year to be different than the last. I consider myself — my health, my relationships, my business, my [...]